Rangam
Marketing Manager
London
Posted about 13 hours ago
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Key Responsibilities
Integrated Campaign Leadership
- Spearhead the deployment of through-the-line brand activations and marketing campaigns, collaborating with internal teams (brand, field, digital, customer, finance, supply) with a focus on social media management to drive relevance, awareness, and engagement.
Digital & Social Media Ownership
- Own the brand’s digital presence by creating and curating a locally relevant content calendar for social channels like TikTok and Instagram; manage local social content creative agency.
- Foster a strong community of brand loyalists by engaging through strategic community management, ensuring a timely and with the right brand tone of voice.
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Partnership & Agency Management
- Lead relationships with key agency partners (social, media, PR, field marketing) and source strategic influencer and brand collaborations to generate hype and maximize campaign impact.
Media & Performance
- Drive the media planning and investment deployment, defining KPIs and implementing a test-and-learn agenda to achieve awareness goals.
- Continuously track and analyse activation performance to optimize future campaigns.
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Strategic Sampling
- Develop and oversee the brand's sampling plans in line with the ‘perfect city’ approach, managing the budget, execution, and partner relationships to effectively drive product trial.
Cross-Functional Collaboration
- Collaborate with the EMEA marketing team to align on digital brand-building initiatives and execute brand plans.
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Skills
Integrated Campaign Leadership
Social Media Management
Content Strategy
Community Management
Agency Management
Influencer Marketing
Media Planning
KPI Analysis
Budget Management
Cross-Functional Collaboration
Brand Activation
Performance Tracking
Location