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This is itsu
We are the leading Asian-inspired quick-service retail and grocery brand with over 80 restaurants across the UK, Belgium, and a growing wholesale business across Europe and beyond. Our renowned delicious food made fresh in every restaurant, every day, has made itsu a top choice for healthy eating.
In addition to our restaurants, itsu [grocery] offers a range of high-quality Asian-inspired foods available online and in supermarkets. We are excited to be one of the leading brands in this specific group and have ambitious plans for continued growth both domestically and globally.
With its best-in-class-food, latest technology, innovation, and talented workforce, itsu is the future of fast food.
This is the Job
This role will be reporting into the Head of Marketing and will manage a marketing executive. The role will be focused on growing transactions for our itsu restaurants by leading on the strategy & implementation of campaigns supporting menu launches, tactical sales drivers, and local cultural moments. Channels will predominantly be across owned digital and in-restaurant, with some influencer and paid social.
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Core Responsibilities
- Deliver foot-stopping campaigns and launches in restaurant, with content and creative that builds the brand and drives transactions
- Work with agency partners and internal stakeholders to help deliver creative across a wide range of assets, including POS and packaging touchpoints
- Writing engaging, creative campaign briefs for in-house and outsourced partners, including photographers, videographers, and animators for digital totem creative
- Be a brand guardian, protecting our brand identity and how it is cascaded through all our communication channels, including packaging – and ensuring simplicity is revered in everything we do
- Ad hoc support with local and new store marketing
- Budget management
This is You
Ideally in a marketing manager position already or ready for the next step after a few years in a marketing executive position or account manager agency side, ideally with QSR experience.
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- Experience managing end-to-end campaigns in a retail or hospitality sector
- A self-starter with a growth mindset, who is eager to learn and able to think creatively
- Able to cope well under changing priorities and pressure
- Collaborative & a great communicator
- Organised with strong attention to detail
Perks & Benefits
- A competitive salary
- Flexible working, including 1 day a week from home, and up to 2 weeks a year working from abroad
- Generous time off allowances
- Free breakfast and snacks available every day
- A free itsu lunch whenever you are in the office and 50% off in all stores, for when you are not
- We cover a variety of different benefits such as physical, mental, financial, environmental, and social wellbeing
- An array of business events and socials throughout the year
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