TyneStack Ltd
Marketing Manager
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Marketing Manager (Digital Marketing / Ecommerce / PPC)
Location: Newcastle Upon Tyne | Hybrid
Salary: £45,000–£50,000
Type: Full-time, Permanent
Overview
A market-leading consumer brand is looking to appoint an experienced Marketing Manager to lead the marketing strategy across two established ecommerce brands. This is a hands-on leadership role where you'll take ownership of the full marketing function, shaping campaign strategy, managing paid media, driving brand growth and ensuring marketing activity delivers measurable commercial results. Working alongside a dedicated marketing team, you'll oversee campaign planning while remaining closely involved in execution across digital channels. The role is ideal for someone who enjoys balancing strategic thinking with hands-on delivery and wants genuine ownership of marketing performance within a fast-growing ecommerce business.
Key Responsibilities
- Own the end-to-end marketing strategy across multiple ecommerce brands
- Plan and manage integrated marketing campaigns across digital channels
- Lead PPC activity across Google Search, Shopping, YouTube and Meta
- Drive SEO strategy, including AI-driven search optimisation
- Plan and oversee content creation across web, email and social media
- Manage CRM, lifecycle marketing and customer retention campaigns
- Oversee affiliate programmes, partnerships, PR and ambassador activity
- Work closely with ecommerce teams to improve customer journeys and conversion
- Manage and develop a direct report while coordinating internal teams and external agencies
- Monitor marketing performance, ROAS and commercial KPIs to drive continuous improvement
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Requirements
- 5+ years' commercial experience in Digital Marketing or Ecommerce Marketing
- Proven hands-on PPC experience across Google Ads and Meta Ads
- Experience managing multi-channel marketing strategies and campaign planning
- Strong understanding of SEO and AI-powered search platforms
- Experience with CRM platforms such as Klaviyo or similar lifecycle marketing tools
- Experience managing affiliate marketing or partnership programmes
- Previous experience leading or mentoring marketing team members
- Commercial mindset with a strong understanding of ecommerce and customer acquisition
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Desirable
- Experience within consumer, lifestyle, outdoor or leisure brands
- Shopify ecommerce experience
- Experience using Ahrefs, SEMrush or similar SEO platforms
- Experience working with influencers, ambassadors or affiliate networks
- Experience managing agencies, freelancers or creative production partners
What’s on Offer
- Salary up to £50,000
- Hybrid working arrangement
- Opportunity to lead marketing across two established ecommerce brands
- Direct influence over marketing strategy and commercial growth
- Collaborative team with dedicated content and design support
- Long-term career progression within a growing consumer business
- Opportunity to work with AI-powered marketing tools and modern ecommerce technologies
Apply
If you're a commercially minded Marketing Manager who enjoys combining strategy with hands-on delivery and wants to make a measurable impact within a growing ecommerce business, apply now or get in touch for a confidential discussion.
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