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About The Event
Montgomery Events, part of Montgomery Group, is looking for an commercially minded Marketing Manager to lead the marketing strategy and campaign delivery for two new summit and exhibition launches. You will build two event brands from the ground up, create compelling identities, grow engaged communities and deliver successful launch campaigns.
Reporting to the Event Director, you will develop and deliver integrated marketing campaigns that drive visitor and delegate acquisition, support exhibitor and sponsorship sales, and establish both events as must-attend industry events.
Position Overview & Key Responsibilities
Marketing Strategy & Campaign Delivery
- Own and optimise the marketing strategy for two launch summit and expo events, aligning activity with commercial objectives.
- Plan and deliver integrated multi-channel marketing campaigns, meeting deadlines, budgets and campaign objectives.
- Deliver visitor and delegate acquisition targets through creative, data-led marketing campaigns.
- Manage campaign budgets, monitor marketing performance, and report and make recommendations to the Events Director.
- Evaluate campaign performance throughout the lifecycle, using customer insight and analytics to improve results.
Brand Development & Product Launch
- Build two new event brands, ensuring a consistent identity, tone of voice and customer proposition across all channels.
- Oversee the development and optimisation of the event websites, ensuring a strong customer experience and strong conversion performance.
- Develop launch collateral, sales materials, digital assets and presentations to support the launch of both events.
- Grow social media channels, digital platforms and content strategies that build awareness, engagement, and community.
Audience Growth & Digital Marketing
- Work with the digital agency to maximise customer acquisition through paid search, paid social, display advertising, SEO.
- Develop audience personas and segmentation strategies to improve campaign targeting and customer engagement.
- Work with the Data Team to grow and optimise visitor and exhibitor databases to identify acquisition opportunities and improve data quality.
- Manage website content, user journeys and conversion optimisation to maximise registrations and enquiries.
- Track campaign performance across digital, social, web, email and partnerships to improve ROI.
- Use AI-powered marketing tools to improve campaign performance, improve efficiency and generate customer insight.
Commercial Collaboration
- Work with the sponsorship and exhibition sales team to support exhibitor acquisition, retention, and commercial growth.
- Partner with the delegate sales team to deliver delegate acquisition campaigns that meet agreed attendance targets.
- Partner with the content team to develop compelling conference programmes and content campaigns that attract and engage target audiences.
- Create collateral and campaigns that support commercial objectives across sponsorship, exhibition, and delegate sales.
- Ensure marketing activity supports the commercial strategy, contributing to revenue growth across all event products.
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Market Development
- Immerse yourself in the industries your events serve, building an understanding of customer needs, emerging trends, and competitor activity.
- Attend customer, industry, association and competitor events to build market knowledge and strengthen industry relationships.
- Develop strong relationships with strategic partners and stakeholders, supporting collaborative marketing initiatives and long-term event growth.
- Travel within the UK and internationally, where required, to represent Montgomery Group and support the successful launch of the events.
Post Event
- Lead post-event analysis of marketing performance against agreed objectives and KPIs.
- Analyse visitor, delegate and exhibitor feedback with campaign analytics to identify opportunities for improvement.
- Produce reports and recommendations that inform future campaign planning and event development.
- Apply learning and implement improvements to improve future commercial performance.
Team Management
- Lead and develop a Marketing Executive, creating a collaborative, accountable environment and ensuring delivery of marketing campaigns and event objectives.
Personal Attributes
- Professional, collaborative, approachable, curious and results-driven.
- Passionate about building brands and launching new products.
- Entrepreneurial, proactive, and comfortable working in a fast-paced launch environment.
- Commercially minded, always considering how marketing contributes to revenue growth.
- Creative thinker with the ability to generate fresh ideas and challenge conventional approaches.
- Highly organised with exceptional attention to detail.
- Adaptable and resilient, responding positively to changing priorities and market feedback.
- A team player comfortable working across multiple departments to achieve shared objectives.
Competencies
- B2B exhibition, conference or event marketing experience is essential.
- Proven experience managing integrated marketing campaigns from strategy through to execution and evaluation.
- Experience launching new brands, products or marketing campaigns is desirable.
- Strong understanding of digital marketing channels including email, websites, PPC, SEO, paid social and content marketing.
- Experience managing website development, optimisation and user journeys.
- Strong copywriting and communication skills across multiple marketing channels.
- Excellent stakeholder management skills, working effectively with commercial, content, operations, and external partners.
- Strong analytical skills to interpret campaign data and translate insights into recommendations.
- Experience working with CRM systems, marketing platforms and campaign reporting tools.
- Willingness to use AI-powered marketing tools to improve campaign performance and productivity.
- Excellent organisational and project management skills, able to manage multiple campaigns.
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About Montgomery Group
Montgomery Group is a ethical, collaborative and empowering family business. We are performance led with a strong focus on growth. We are purpose-driven and care about the people and communities that we serve. The central London, dog-friendly offices are in a Georgian townhouse close to Oxford Street & Marylebone High Street with private access to Manchester Square Gardens. A minimum of four office days (Monday-Thursday). Some flexibility will be required to meet business needs.
Research shows that women are less likely than men to apply for a role if they do not have experience in all the areas mentioned in the job description. The experience above is indicative, so we still welcome your application even if you feel you don't have experience in all the listed areas but think that you could do the job.
We are an equal opportunity employer and are committed to diversity and welcome applications from candidates with disabilities, who meet the minimum requirements of the job role. Please note that our office building is not wheelchair accessible.
OUR PURPOSE
To serve our world, nurturing relationships and developing opportunities.
OUR VISION
To be our communities’ long term strategic partner throughout the year, creating opportunities for them to connect, transact and engage with the right people to achieve success.
OUR VALUES
Ethically Commercial, Growth Mindset, Embrace Collaboration, Empowerment
BENEFITS
- Charity volunteering days
- Company away days
- Corporate gym membership
- Cycle to work scheme
- Dog friendly office
- Flexible working hours
- Fundraising matching scheme
- Hybrid working
- Increased maternity & paternity benefits
- Lunchtime speaker programme
- Mentorship programme
- Monthly social events
- Pension and 8 x death in service-payment
- Season ticket loans
- Wellness weeks
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