Unilever Prestige UK Hub
Marketing Manager UK - Tatcha
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Marketing Manager UK - Tatcha
We are looking for a Marketing Manager to join our Tatcha UK team.
Overview of the role
Tatcha was founded in 2009 by Vicky Tsai who unexpectedly found herself in Kyoto, where she encountered a culture of harmony, beauty, and well-being that healed her from skin to soul. Every Tatcha formula is crafted at the Tatcha Institute in Tokyo, where leading scientists innovate within tradition: balancing timeless Japanese botanicals with proven clinical ingredients to work with skin, not against it.
We have an exciting opportunity to hire an ambitious, passionate, and driven Marketing Manager. Business-minded with strong marketing fundamentals of digital marketing, product marketing and retail marketing. In Partnership with the Senior National Account Manager, you will develop holistic and integrated marketing campaigns that drive customer experience, retail sales results, and category objectives within our retail partners with a focus on maximum ROI. Develop, own, and execute the brand marketing go-to-market strategy that balances all channels with appropriate strategic weight to deliver ambitious revenue.
Responsibilities & Duties
Retail Marketing
- Own the development and execution of the annual retail marketing trade plans, ensuring alignment with brand priorities, retailer objectives, and commercial targets.
- Own full 360° retail marketing programming and develop a comprehensive understanding of all key retail marketing levers that drive visibility, awareness, customer acquisition, retention, and sales, including retailer.com placements, promotional events, media, digital marketing, social media, and co-op marketing.
- Adapt brand materials for channel-specific in-store and online execution. Develop, distribute, and manage brand assets, including marketing collateral, promotional materials, gratis, copy, and imagery.
- Collect and analyze retailer-specific marketing reports and make recommendations based on data. Analyze program performance to deliver both quantitative and qualitative feedback and recommend actions.
- Develop and manage retailer acquisition and retention initiatives, identifying opportunities to maximize customer acquisition and retention, negotiating supporting marketing levers, ensuring seamless execution, and recapping performance.
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Brand Marketing
- Ensure the accurate and timely development and issuance of marketing briefs for all marketing projects to cross-functional global partners.
- Develop and brief marketing programs, including campaigns, sets, assets, GWPs, and promotional initiatives, to support channel and commercial objectives.
- Identify opportunities to drive brand awareness, customer engagement, and loyalty across sales channels
Merchandising Strategy
- Determine in-store and retailer.com assortments across channels, fixture types, visual merchandising, and product pages, leveraging merchandising analysis, performance metrics, conversion levers, and competitive insights to optimize the customer experience and sales.
Social Media
- Develop creative concepts and content that support paid media campaigns and retailer social initiatives, ensuring alignment with brand objectives and channel needs.
Budget Management
- Develop the annual marketing budget for each channel, track spend and co-op investments against budget, review and process invoices, provide ad hoc analysis, and support budget reconciliation.
What we are looking for:
- Strategic thinker with the ability to translate data and insights into actionable marketing plans that drive business results.
- Strong analytical and quantitative skills with experience measuring performance, identifying opportunities, and making data-driven decisions.
- Customer-obsessed with a deep understanding of the consumer journey and retail marketing levers that drive acquisition, engagement, and retention.
- Highly collaborative, with the ability to build relationships, influence cross-functional partners, and gain alignment across stakeholders.
- Results-oriented, proactive, and able to manage multiple priorities in a fast-paced, evolving environment.
- Creative problem solver with a forward-thinking mindset and a passion for delivering innovative marketing solutions.
- Demonstrates strong learning agility, takes initiative, and adapts quickly to changing business needs.
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What we are looking for
- Proven experience with business impact for growth in a Marketing Manager role ideally minimum 2-3 years managerial experience.
- Winning Behaviours: Care Deeply, Focus on What Matters, Deliver with Excellence, Stay Three Steps Ahead
- Future-Fit Skills: Creativity, Customer/Consumer Experience, Problem Solving
- Strong learning agility and taking initiative, as our company is dynamic and ever evolving. To succeed in this position, the following qualities are paramount:
- Ability to think strategically and analytically, Strong quantitative skills.
- Ability to inspire and influence partners and gain their acceptance for a strategy.
- Intuition for synthesizing data to drive business decisions.
What we offer
- Flexible working culture to fit around your lifestyle.
- Generous staff discount across our brands.
- 25 days holiday, plus bank holidays.
- Competitive salary & discretionary annual bonus.
- Vitality Private Healthcare Insurance.
- Cycle to Work scheme.
As an equal opportunities’ employer, Unilever Prestige Hub Brands/Tatcha/Murad//Living Proof/K18 is committed to the equal treatment of all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.
We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff. From application to interview, we place inclusion at the heart of all we do. In particular, we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join Unilever Prestige Hub Brands/Tatcha/Murad//Living Proof/K18.
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