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Performance Marketing Manager
McBride Sport is working to support a confidential client to appoint an outstanding Performance Marketing Manager. This is an exceptional opportunity to join an ambitious sports organization at a pivotal stage of its commercial and digital evolution. We're seeking a commercially minded, data-driven marketing leader who thrives on delivering measurable growth, building high-performing customer journeys, and leading transformational digital projects. This role sits at the heart of the organization's commercial strategy, with responsibility for driving revenue, optimizing customer acquisition and retention, and delivering a best-in-class performance marketing function. You will also play a key leadership role in the implementation of a new Customer Data Platform (CDP), creating the foundations for a truly customer-centric marketing ecosystem. Managing a combination of in-house specialists, freelancers, and agency partners, you'll bring strategic direction, strong leadership, and hands-on expertise across paid media, CRM, and marketing technology.
Responsibilities
Reporting to the Head of Marketing, you will own the performance marketing strategy from planning through to execution and optimization. You'll combine commercial thinking with analytical rigor to maximize ROI across every customer touchpoint while ensuring marketing activity is aligned with wider business objectives. This is a highly visible role requiring an experienced marketer who is equally comfortable analyzing campaign performance, leading strategic projects, influencing senior stakeholders, and inspiring teams. Key responsibilities include:
Performance Marketing
- Lead the planning, delivery, and optimization of paid media campaigns across Google Ads, Meta, LinkedIn, TikTok, and emerging platforms.
- Own campaign strategy including audience targeting, creative testing, budget management, and performance optimization.
- Deliver regular reporting, campaign reviews, and actionable recommendations to maximize return on investment.
- Monitor market trends, competitor activity, and platform developments to ensure campaigns remain innovative and effective.
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CRM & Customer Communications
- Develop and deliver a sophisticated CRM strategy across the entire customer lifecycle.
- Create seamless customer communications across email, paid media, website, and post-purchase engagement.
- Lead segmentation, automation, and personalization strategies to increase engagement, conversion, and customer lifetime value.
- Work closely with creative teams to ensure messaging remains compelling, consistent, and commercially focused.
Commercial Performance & Revenue Growth
- Partner with data analysts to develop meaningful reporting and commercial insight.
- Identify opportunities to improve customer journeys, booking conversion, and average transaction values.
- Drive testing programs across pricing, messaging, and promotional activity to unlock incremental revenue.
Customer Data Platform (CDP)
- Lead the implementation of a new Customer Data Platform alongside the Head of Marketing.
- Manage vendor evaluation, procurement, and implementation across internal stakeholders and external partners.
- Create a single customer view by integrating data across ticketing, digital marketing, website behavior, and offline interactions.
- Establish future capabilities including advanced segmentation, predictive modeling, and real-time personalization.
Leadership
- Lead and develop a multi-disciplinary delivery team comprising employees, freelancers, and agency partners.
- Provide clear direction, coaching, and performance management through regular one-to-ones and objective setting.
- Influence stakeholders across the business while ensuring projects are delivered on time, on budget, and to a high standard.
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Requirements
We're looking for an experienced digital marketing professional who combines strategic thinking with hands-on delivery. You'll bring:
- At least seven years' experience within performance marketing, CRM, or digital marketing with a proven record of driving commercial growth.
- Expertise across paid media platforms including Google Ads, Meta, LinkedIn, and TikTok.
- Strong CRM and lifecycle marketing experience, including segmentation, automation, and personalized customer communications.
- Excellent analytical capability with experience translating data into commercial action.
- Experience with CRM and marketing automation platforms such as Dotdigital, Salesforce, or HubSpot together with GA4 and Looker Studio.
- A successful track record of leading complex marketing projects and managing multiple stakeholders.
- Strong leadership skills with experience managing teams, agencies, and external partners.
- Outstanding communication and influencing skills.
Experience within sport, live events, ticketing, leisure, entertainment, or consumer-facing e-commerce environments would be highly advantageous, as would previous exposure to Customer Data Platform implementations, A/B testing methodologies, or data visualization tools. This is an opportunity to make a genuine commercial impact within a forward-thinking sports organization investing heavily in its digital future. You'll have the autonomy to shape performance marketing strategy, influence business decisions, and lead a transformational technology program that will redefine customer engagement for years to come.
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