Take Back Your Mind UK
Marketing Manager - Volunteer
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Shaping how the charity presents itself, how our services reach the people who need them, and how our message cuts through
What difference will you make?
Marketing Strategy
Develop and deliver a marketing strategy that supports TBYM's mission and organisational objectives, setting clear priorities and measurable goals for the department.
Team Leadership
Lead, support, and develop the Marketing volunteer team — allocating work, maintaining momentum, and ensuring volunteers feel valued and clear on their contribution.
Brand Stewardship
Own and protect the TBYM brand, ensuring consistency of tone, visual identity, and messaging across every channel, campaign, and department.
Content & Social Media
Oversee the planning, creation, and scheduling of content across TBYM's social channels, website, and newsletters, maintaining a consistent and engaging presence.
Campaigns
Plan and deliver our awareness campaigns, and including general national mental health awareness dates, service launches, and volunteer recruitment drives.
Service Promotion
Work with the Service team to promote TBYM's support offering — Appointments, mediums of support (Chat, Voice, Video), and the referral pathway — so that reach translates into people actually accessing help.
Responsible Messaging
Ensure all external communications follow safe messaging principles for mental health content, are sensitive to lived experience, and never sensationalise or stigmatise.
Volunteer Recruitment Support
Collaborate with Volunteer Services to market volunteering opportunities and strengthen TBYM's appeal as a place to volunteer.
Partnerships & Commercial Support
Support the Relations team and the promotion of TBYM's employer-facing and partnership offerings to organisations, schools, universities, and workplaces.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Cross-Functional Collaboration
Work alongside the Service, Relations, Digital Development, Volunteer Services, and Training teams to ensure marketing reflects what TBYM actually delivers.
Analytics & Reporting
Monitor engagement, reach, and campaign performance, and report regularly to Operations on results, learning, and recommendations.
Culture & Values
Champion and embed TBYM's values — the Six E's — throughout the department and everything the charity publishes.
Departmental Ownership
Take full ownership of the marketing function, identifying opportunities, flagging risks, and driving improvement.
What are we looking for?
Marketing Background
Demonstrable experience in a marketing, communications, or content role — professional, freelance, or voluntary.
Leadership Experience
Confidence in leading and motivating a team, particularly in a remote and voluntary setting. (not necessary, but beneficial)
Written Communication
Excellent written English, with the ability to adapt tone across audiences and platforms.
Digital Proficiency
Comfortable with social media management, design tools such as Canva, and analytics/reporting basics.
Organisation
Ability to manage a content calendar, juggle concurrent campaigns, and work to deadlines with minimal supervision.
Passion for Mental Health
A genuine commitment to mental health advocacy and an understanding of the sensitivity the subject demands.
Judgement
Sound instinct for what is appropriate to publish, and the confidence to challenge messaging that isn't.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Creativity
A flair for ideas that stand out in a crowded space without compromising credibility.
Adaptability
Comfortable working in a growing charity where priorities shift and resources are finite.
Collaboration
A team-first approach, working openly with other departments and leadership.
Remote
What will you be doing?
Take Back Your Mind UK exists to create healthier minds. Supporting people directly, providing accessible resources, and working with organisations to normalise conversations about mental health. None of that happens if people don't know we're here.
As Marketing Manager, you'll lead TBYM's marketing function and the volunteers within it, shaping how the charity presents itself, how our services reach the people who need them, and how our message cuts through. It's a role for someone who understands that marketing a mental health charity is not the same as marketing a product.
What's in it for You?
Real Ownership
Lead an entire function and see your strategy shape how a national charity is perceived.
Visible Impact
Every campaign that reaches the right person at the right time is someone who gets support they might not otherwise have found.
Professional Development
Build experience in leadership, strategy, brand management, and cross-functional working within the mental health sector.
Portfolio & References
Tangible work to evidence, plus a reference reflecting your contribution.
A Values-Led Team
Join a team of 500 volunteers who believe in our mission.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location