Kindred | Marketing Recruitment Specialists
Marketing Manager
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Marketing Manager
Full-time | Permanent
Location: Hybrid working requiring two days per week in Central London
Salary: Up to £60,000 plus benefits including 25 days annual leave increasing with service, annual leave buy / sell up to 5 days, enhanced pension and more.
My client is looking for an ambitious, hands-on Marketing Manager to join the business and play a key role in driving brand awareness, engagement, and pipeline.
This is an excellent opportunity for a marketer who enjoys taking ownership, getting things done, and seeing the direct impact of their work. You’ll be joining a specialist B2B environment where marketing is closely connected to commercial growth, working alongside sales and client-facing teams to deliver measurable results.
Key Experience
- Relevant industry experience is essential. The successful candidate will have built their marketing career within a closely related industry such as data services, technology, software, platforms, AI, or another technical B2B environment. This experience will be important in enabling you to understand the business proposition, audience, and competitive landscape quickly.
- My client is also looking for someone who can demonstrate commitment and progression in their previous roles. They want to see evidence that you have taken ownership, developed your skills, and made a meaningful contribution, rather than simply moved between roles. Ideally, you’ll have 5+ years’ hands-on B2B marketing experience, preferably client-side rather than agency.
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The Role
Reporting into the CRO you’ll enjoy a broad remit, with responsibility for delivering and measuring integrated B2B marketing activity across:
- Campaigns: Plan, deliver, and report on one-to-many campaigns across email, digital, social, and content channels.
- Events & engagement: Coordinate industry events end-to-end and own webinars and roundtables, from speaker briefing and promotion through to delivery and follow-up.
- Digital marketing: Drive organic and paid visibility through SEO and SEM, including content and keyword optimization.
- HubSpot: Build campaigns, workflows, landing pages, email journeys, lead nurture programs, and reporting dashboards, while maintaining high-quality data and GDPR compliance.
- Content & creative: Produce high-quality marketing assets using Adobe Creative Suite, particularly InDesign, including LinkedIn content and advertising, event collateral, pitch documents, and sales materials.
- Social media: Own and grow the business’s organic social presence, particularly LinkedIn, including content planning and employee advocacy.
- Sales enablement: Work closely with sales to develop case studies, testimonials, battlecards, one-pagers, proposals, and other materials that support conversion.
- ABM: Support account-based marketing activity across priority accounts and regulated sectors.
- Brand & PR: Manage the brand, conduct quarterly brand reviews, and support PR and media relations activity.
- Insight: Monitor competitors, market developments, and industry news to inform positioning, messaging, and timely content opportunities.
- Performance: Track campaign performance, budgets, and ROI, providing data-led recommendations and supporting CRO and board-level reporting.
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About You
- You’ll be commercially minded, organized, and self-motivated, with the confidence to manage multiple projects and deadlines.
- You’ll have excellent written and verbal communication skills, strong attention to detail, and a genuine interest in how marketing activity translates into pipeline and revenue.
- You’ll be comfortable working independently, taking ownership of your work, and working collaboratively with sales, senior stakeholders, external agencies, and client-facing teams.
- Experience with HubSpot, ABM, external agencies, and PR would be advantageous, as would a degree in Marketing, CIM qualification, or a related discipline.
The Opportunity
This is a role with genuine ownership and scope. You’ll have the opportunity to shape the marketing strategy and activity, strengthen the business’s brand, and make a visible contribution to commercial growth within an exciting, technology-led B2B environment leading a team of two.
If you’re a committed B2B marketer with relevant data, technology, software, or AI industry experience, I'd love to hear from you.
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