Technogym S.p.A.
Marketing Manager
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Our Company
Technogym inspires 70 million daily users to train using our innovative & engaging solutions for fitness, sport and health. By promoting the Healthness lifestyle of exercise, a balanced diet, and a positive mental approach, AI Tracking & Longevity, Technogym has rapidly grown into a success story of over 2,800 employees at 16 branches, expanding to more than 150 countries. It has been selected as Official Supplier to 10 editions of the Olympic Games - from Sydney 2000 to Milano Cortina 2026.
Suppose you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams. In that case, you have the right spirit to join Technogym because you have the IMBESTIO! You will naturally fit our culture if you work out and live a healthy lifestyle, are proactive, determined, and are digitally savvy. Move with us for a better world!
Your Role
We are seeking a results-driven, creative Marketing Manager who will support in localising and executing a globally defined strategy.
While the overall brand strategy is established at our HQ, you will work with Marketing Director who is responsible for adapting it to the local market, using data insights to ensure maximum effectiveness. You will ensure that all marketing initiatives align with and support our sales objectives.
From managing integrated campaigns and events to overseeing communications, you will spearhead brand growth and market success.
Your Impact
Core responsibilities:
- Define and lead the segment go-to-market strategy and activity in line with the HQ strategy, considering industry evolution and corporate strategy.
- Work alongside Sales Directors designing plans integrated marketing plans that effectively drive leads, orders, and sales for the segment.
- Oversee, organise and manage Go To Market marketing activities to ensure brand consistency and results.
- Develop the marketing plan with the correct mix of campaigns, initiatives, and events to achieve targets for brand awareness, leads, revenues, margins, and profitability.
- Oversee the implementation of sell-in and sell-out tools (events, email campaigns, web marketing, etc.), ensuring measurable impact on sales KPIs.
- Bring ideas, collaboration, energy with a strong focus on execution.
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Activity responsibilities:
- Execute the segment marketing plan, in accordance with feedback of sales director and marketing director.
- Organise and manage local marketing events (trade shows, exhibitions, seminars, etc.) coordinating all local suppliers involved.
- Develop and deploy all sell-in and sell-out tools (events, mailings, web marketing) to generate leads, orders and sales in accordance with the Segment Sales strategy.
- Provide marketing cost reporting and analysis to monitor marketing activities, ROIs and sales targets of the different lines of business.
- Support the Inside Sales team in maximising the database by developing lead-driving campaigns able to reach potential new customers as well as maintaining existing customers’ energy, loyalty and interest in Technogym.
- Work across the marketing team to provide support for cross segment events and key brand moments.
- Manage purchase requisitions and purchase orders for segment relevant activities.
About You
Ideally, you are passionate about working out, enthusiastic and proactive, while also down-to-earth and ethical. You are an engaging and highly motivated people manager, with a high degree of empathy.
What you should bring:
- 6+ years’ experience in similar roles and in fast-paced multinational environments.
- Degree in Marketing, Communication, Business Administration, or related field.
- Ability to think and act strategically and drive the organisation toward strategy execution.
- Experience in brand positioning and identity development.
- Strong leadership and team management skills, inspiring coworkers, and customers.
- Expertise in marketing strategies, lead generation techniques, and project management.
- Excellent communication, presentation, and interpersonal skills, fluent in English both written and spoken.
- Proficiency in market analysis, customer insights acquisition, and interpreting data and metrics to inform strategies.
- Experience in managing cross-functional projects and collaborating with product, sales, and other departments to achieve business objectives.
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What's on offer
- Competitive salary (we have nothing to hide, the job postings just do not show this information easily)
- Annual bonus scheme
- High-end and up-to-date tools to do the job well
- On-site premium showroom (also the staff gym!)
- 25 days annual leave (increasing further with long service) plus UK Bank Holidays
- Free parking
- Free premium Italian coffee
- Pension and Life Assurance scheme
- Private Medical Insurance
- Corporate Wellness Programme and wellness benefits
- Retailer discounts portal and partner benefits
- Employee Assistance Programme
- Product employee purchase scheme
- Comprehensive induction programme
- Promoting from within is our first priority
- Amazing people!
Technogym is an Equal Opportunities Employer
We are an equal opportunity employer and value diversity at our company. We welcome applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.
Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true.
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