Kaplan International
Marketing Manager
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Marketing Manager
Reference number: JR258912
Location: UK - Bournemouth, Brighton, Glasgow, Liverpool, London or Nottingham
Office attendance: Hybrid working with a requirement to attend the office two days per week in one of the locations listed above, together with occasional travel within the UK to support business needs.
Working pattern: Full Time, 37.5 hours per week
Contract Type: Permanent
Number of roles: 1
Salary: £40,000 - £55,000 per annum. The starting salary within this range will be determined based on the successful candidate's experience, skills and location.
We are looking for a Marketing Manager to join our team.
As the Marketing Manager you will own hands-on demand generation and integrated marketing delivery for Kaplan Living. Personally accountable for planning, executing and optimising marketing activity that drives recruitment demand and supports in-residence operational needs.
Your core responsibilities will include:
- Personally plan, execute and optimise integrated marketing activity for Kaplan Living, aligned to Product and customer experience strategy.
- Drive demand through direct ownership of campaigns, content briefs, local activations and events.
- Collaborate with accommodation, product and recruitment stakeholders to ensure Kaplan Living is effectively integrated into the wider student journey and institutional proposition.
- Work closely day to day with recruitment teams, in residence operational teams to ensure marketing activity is practical and operationally aligned.
- Lead delivery of campaigns, events and content programmes, remaining actively involved from brief through execution and optimisation.
- Produce clear briefs, review outputs, and coordinate Content, Campaign, Social, Digital and Events colleagues to deliver joined up activity.
This is an excellent opportunity for an excellent Marketing Manager who is looking to expand their skills and build their career with an industry leader.
A detailed job description can be viewed here. If the link does not work for you, please copy and paste the following URL into your web browser: https://tinyurl.com/ykkskdak.
What you’ll bring to the role
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- Proven experience in a hands on marketing role delivering integrated campaigns and local activation.
- Strong campaign execution capability, including events and on the ground marketing activity.
- Experience working closely with recruitment, operations or service delivery teams.
- Ability to brief, manage and quality check work across multiple marketing disciplines.
- High level of operational awareness and ownership mindset.
- Strong performance tracking and optimisation skills, with confidence in making data led adjustments in real time.
- Accountable for translating market and customer experience strategy into effective, locally relevant marketing activity that supports recruitment and in residence operational needs.
What we do
Kaplan International Pathways, a division of Kaplan Inc., offers international students a wide range of flexible study options - from University preparation programmes in the UK, Australia, USA and Japan through to full degree programmes in Singapore, Hong Kong and Australia. Through our academic partnerships with leading universities, our expertise in student recruitment, our exceptional teaching and a real focus on customer service and pastoral care, each year we are proud to welcome thousands of students from more than 100 countries through the doors of our colleges.
In the UK, we operate 9 campus-based colleges in partnership with Bournemouth University, University of Glasgow, University of Liverpool, Nottingham Trent University, University of Nottingham, University of Brighton, University of Essex, University of York and University of West of England, Bristol and an off-campus college in London offering pathways to 10 leading well-ranked UK universities.
What we offer
As well as a competitive salary, hybrid/home working where possible, and paths for career progression, we offer a comprehensive benefits package that includes:
- 28 days annual leave*
- Big discounts on Kaplan courses for you and your family
- 24/7 confidential helpline providing counselling and other support services
- Company pension contributions
- Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels
- Medicash Health Cash Plan
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*Please note that the annual leave entitlement will be calculated on a pro rata basis if the role is part time.
How to apply
Please apply with CV and cover letter no later than 11pm on 21st October 2026. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.
Application Support
If you require support completing your application please email the Recruitment Team kaplanstaff.recruitment@kaplan.com.
Disability Confident Scheme and Reasonable Adjustments
At Kaplan International Pathways, we're dedicated to fostering a diverse, equitable, and inclusive global workforce. As equal opportunity employers, we ensure fair treatment for all employees, safeguarding them from discrimination based on protected characteristics as defined in the Equality Act 2010, and beyond.
We actively welcome individuals from varied backgrounds to apply for roles within our organisation, appreciating the distinct viewpoints and contributions they offer. We especially encourage applications from underrepresented groups, including diverse racial and ethnic backgrounds, LGBTQ+ individuals, women, people with visible and hidden disabilities, and individuals of any age or family status.
Following the submission of an application, applicants will receive details of how to request their application be considered under our Disability Confident Scheme. Applicants will also be given information on how to request reasonable adjustments if selected for interview.
Employee Resource Group
Furthermore, we proudly endorse and provide a platform for our Employee Resource Groups, such as Kaplan Pride, Higher Ground Race, Ethnicity and Cultural Heritage Group, and Parents and Carers. These groups serve as vital forums for support, connection, and advocacy within our company
Following the submission of an application, applicants will receive details of how to request their application be considered under our Disability Confident Scheme. Applicants will also be given information on how to request reasonable adjustments if selected for interview.
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