Haystack
Marketing Manager
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We're hiring on behalf of a rapidly growing, award-winning product consultancy and advertising services firm that partners with global clients. This company leverages data-driven strategies and expertise in performance marketing, creative strategy, and product optimization to deliver exceptional results and drive growth. They are recognized for their innovative approach and are poised for significant expansion.
The Role
- Own and execute multi-channel app user acquisition campaigns across platforms like Apple Search Ads, Google App Campaigns, Meta, TikTok, and programmatic channels.
- Develop and optimize web-to-app and app-direct user flows, focusing on economic efficiency and reliable tracking.
- Manage and scale campaigns based on payback, signal quality, and incremental performance, rather than vanity metrics.
- Implement and maintain robust attribution frameworks, including SKAN, MMPs, and first-party event tracking.
- Analyze and diagnose performance issues across the entire user journey, from ad click to retention, using cohort data.
- Collaborate with creative strategists to translate performance data into actionable creative inputs and hypotheses.
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What You'll Need
- 3+ years of experience in mobile performance marketing or app growth.
- Hands-on experience with major ad platforms including Meta App campaigns, Google App Campaigns, Apple Search Ads, and TikTok Ads.
- Proven experience using Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, or Singular.
- Demonstrable success in scaling subscription-based apps or trial-driven products.
- Strong commercial judgment, with a focus on payback periods and unit economics.
- Comfort and practical experience with SKAdNetwork (SKAN), App Event Measurement (AEM), and CAPI/server-side tracking.
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What's On Offer
- Competitive salary
- Opportunity to shape the future of mobile acquisition strategies for a fast-growing company.
- A remote-first culture that prioritizes impact and flexibility.
- Regular opportunities for team connection and inspiring sessions.
Apply via Haystack today!
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