Partnerships and Influencer Marketing

• Manage relationships with brand ambassadors and influencers, including briefing, content and performance tracking.
• Support co-marketing partnerships with aligned local businesses, pet brands and lifestyle organisations.
• Build relationships with local businesses and community groups to increase visibility in each clinic's catchment area.
• Maintain accurate partner and ambassador records, tracking activity and outcomes.

Digital Media and SEO

• Coordinate digital media publishing schedules across our channels, working closely with the Social Media Manager.
• Support SEO and Google Ads activity, coordinating with the paid media partner and maintaining accurate performance reporting for the CMO.

Promotional Campaigns and Collateral

• Manage promotional campaigns end to end, ensuring information is clearly displayed in the appropriate channels and updated accordingly as campaigns evolve.
• Create and update marketing collateral using the Adobe suite of products, ensuring all materials remain current, accurate and on-brand.
• Ensure promotional pricing, offers and terms are accurate and compliant before going live across any channel.
• Notify clinic teams of live and upcoming campaigns so they are equipped to communicate accurately with clients.

Client Experience and Brand Standards

• Improve customer journeys across every touchpoint, working with Front of House and clinical teams.
• Ensure brand standards are consistently met and maintained across all clinics, working with the Property Director and Maintenance Manager.
• Build deep insight into customer behaviour, using customer segmentation and profiling to inform marketing decisions.

Growth and Rollout Support

• Support the rollout of new services, systems, processes and growth initiatives across the clinic network.
• Work cross-functionally with clinical, operations and property teams to ensure smooth execution of new initiatives.

Budget and Reporting

• Manage marketing costs and budget items, ensuring spend is tracked and accounted for.
• Use data and commercial insight to identify issues and opportunities, reporting findings and recommendations to the CMO.

We recognise that no job description can capture every aspect of a role. As Virtue Vets continues to grow, responsibilities may evolve to meet the needs of our patients, clients and business.

Knowledge, Skills and Experience

Essential

• Minimum five years’ experience in marketing, ideally as a Marketing Manager at a high-end spa, gym, aesthetic or beauty clinic, healthcare, hospitality or high-end retail business, preferably at a fast-growing company.
• University degree in business, marketing or a creative field.
• Graphic design and video capture skills, with experience using tools such as Adobe Photoshop, Figma and CapCut.
• Deep understanding of both traditional and digital marketing.
• Events planning experience, with the ability to deliver from concept through to on-the-ground execution.
• Experience running advertising campaigns, surveys and leafleting activity.
• Experience training front of house, client acquisition or floor sales staff.
• Strong understanding of customer behaviour, segmentation and profiling.
• Comfortable using Excel, PowerPoint and scheduling tools such as Monday or Notion.
• Commercially aware and confident using data to identify issues and opportunities.
• Excellent organisation, communication and follow-through.
• Strong problem-solving skills and a practical, calm approach under pressure.
• Able to multi-task effectively and manage your own responsibilities to completion.
• High energy and an engaging personality, with a fast learner mindset suited to a rapidly evolving scale-up environment.

Desirable

• Experience working within a multi-site or clinic-based business.
• Experience working within the veterinary, pet care or wider healthcare sector.
• Familiarity with SEO best practice and website performance.
• Experience managing or contributing to a marketing budget.
• A genuine passion for pets and an understanding of the premium end of the pet care market.
• Experience managing brand ambassador, influencer or local partnership relationships.

Personal Attributes

We’re looking for someone who:

• Is hands-on and genuinely enjoys being out in the clinics rather than behind a desk.
• Takes ownership and follows things through to completion without needing to be chased.
• Has exceptional attention to detail and executes precisely.
• Is calm and practical under pressure, with strong problem-solving instincts.
• Is highly organised and able to manage multiple priorities at once.
• Communicates clearly and builds trust easily with people across the business.
• Is commercially minded and uses data to make smart decisions.
• Thrives in a fast-paced, rapidly evolving scale-up environment.

Success in the Role

People who thrive in this role:

• Become a trusted right hand to the CMO, turning strategy into consistent, well-executed action.
• Deliver marketing programmes and events that strengthen our brand and drive local awareness.
• Build smooth, scalable marketing workflows that support our growing clinic network.
• Improve client experience and ensure brand standards are met consistently across every location.
• Use data and customer insight to identify opportunities and continuously improve performance.
• Manage marketing budgets responsibly and transparently.
• Build local partnerships and ambassador relationships that support brand visibility and growth.
• Consistently demonstrate the Virtue Vets Success Pillars.