Reelables
Marketing Manager
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About us
Reelables is a pioneer in the smart label industry, dedicated to transforming how products and items are tracked worldwide. We are rapidly expanding our business by advancing hardware manufacturing, enhancing software features, and growing our diverse customer base. Join us as we innovate and scale in this dynamic market.
About the role
Reelables is seeking a creative, commercially minded, and hands-on Marketing Manager to help build and execute our global marketing strategy. The Marketing Manager will work across brand and messaging, content, graphic design, product marketing, digital campaigns, events, sales enablement, partner marketing, and external agency management.
You will work closely with our commercial, product, and leadership teams to translate complex technology into clear, compelling stories and visually engaging materials that resonate with customers and partners.
This is an opportunity for someone who wants meaningful ownership of the marketing function within a growing technology company and enjoys balancing strategic thinking with hands-on execution.
Responsibilities
- Help develop and maintain Reelables' overall brand positioning, messaging, and voice
- Translate technical products and capabilities into clear, compelling, customer-focused messaging
- Develop messaging for different products, applications, industries, customer segments, and buyer personas
- Develop and manage marketing content including case studies, product collateral, presentations, website content, blog posts, email campaigns, social media, press releases, and thought-leadership materials
- Coordinate company announcements, awards, PR opportunities, and other external communications
- Create high-quality visual marketing materials consistent with Reelables' brand identity
- Design and update sell sheets, brochures, presentations, case studies, product briefs, social media graphics, digital advertisements, event materials, and other customer-facing assets
- Support the development of trade show booths, signage, banners, displays, and other event-related creative materials
- Perform basic image editing, photo manipulation, and preparation of product imagery for marketing use
- Serve as the primary day-to-day point of contact for Reelables' external brand, creative, digital, and other marketing agencies. Work with product and commercial teams to develop positioning and go-to-market materials for new and existing products
- Track key marketing metrics including lead generation, campaign engagement, event performance, website activity, and marketing-sourced opportunities
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Requirements
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- Approximately 3-5 years of B2B marketing experience, ideally within technology, IoT, SaaS, supply chain, logistics, or another technical industry
- Experience developing marketing collateral, presentations, digital content, campaigns, and sales enablement materials
- Proven experience in event marketing, including trade shows, conferences, and in-person brand activations
- Strong skills in event strategy, trade show planning, attendee engagement, and lead capture/follow-up processes
- Excellent copywriting and storytelling skills, with experience managing content strategy and social media channels
- Familiarity with CRM systems (HubSpot, Salesforce) and marketing automation tools (Mailchimp, ActiveCampaign)
- Experience managing CMS platforms and basic design tools
- Data-driven mindset with the ability to test, measure, and iterate marketing initiatives
If you’re ready to lead marketing efforts at an innovative company shaping the future of smart labeling, we want to hear from you.
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