Skills/Abilities/Knowledge

1. Excellent spoken and written communication skills, including the ability to develop effective working relationships, both internally and externally.
2. Strong digital competence across a range of digital devices and apps, including Microsoft 365 and digital marketing or social media tools.
3. Committed to continuing professional development.
4. Ability to plan and organise activities involving the service and manage competing priorities effectively.
5. Ability to solve problems and decide on and plan appropriate solutions.

Desirable Criteria

1. Experience of working collaboratively with academic colleagues, professional services staff, agencies, external partners, and professional networks to deliver marketing activity, share good practice, and exchange information and insights.
2. An understanding of the higher education sector and/or student recruitment marketing.

How to apply

To progress to the assessment stage, candidates must evidence each of the essential criteria required for the role in the person specification above. Where there are desirable criteria, we would also urge you to provide any relevant evidence. Please don’t forget to check if there is any weighted criteria (see above).

While some criteria will be considered at the shortlisting stage, other criteria may be considered later in the assessment process, such as questions at interview.

Submitting your application:

We prefer to receive applications online. We will update you about your application at various points during the process, via automated emails from our e-recruitment system. Please check your spam/junk folder periodically to ensure you receive all emails.

What you are required to submit:

• A CV • A covering letter or statement which shows examples of how you meet all of the criteria within the Person Specification

Contact details:

If you would like to have a chat or ask any questions about the role, Adam Balfour, Senior Marketing Manager, would be happy to speak to you. adam.r.balfour@durham.ac.uk

Typical Role Requirements

Service Delivery

· Contribute to equality, diversity, and inclusion and the University’s values.

· Ensure that the University’s procedures and values are always reflected in all aspects of the service provided and adapt ways of working where this is not evident.

· Provide specialist advice and recommendations to support the effective delivery of student recruitment marketing activities and marketing communications.

· Use your experience, insight, and analytical skills to identify opportunities to enhance marketing campaigns, digital content, social media activity, and stakeholder engagement, making recommendations based on your findings.

· Manage, maintain, and monitor designated marketing systems, digital platforms, and communication channels to ensure they remain effective, secure, and compliant.

· Provide a high-quality marketing support service to colleagues across Durham University Business School and the wider University, identifying opportunities to enhance marketing activity, audience engagement, and operational effectiveness.

· Create, commission, and manage marketing and communications content across a range of digital and offline channels.

· Act as operational lead for content planning and social media activity, helping to ensure content is engaging, audience-focused, and aligned to strategic objectives.

· Collect and record data and information accurately.

· Organise and analyse marketing data, insights, and performance metrics, ensuring accuracy and providing reports and recommendations to senior colleagues.

· Implement any changes or processes to ensure the accuracy and integrity of data and information.

Planning and Organising

· Plan and organise your workload to deliver the role.

· Plan, manage, and deliver marketing projects, campaigns, events, and activities in accordance with agreed objectives, timescales, and budgets.

· Coordinate the contributions of colleagues, agencies, suppliers, and other stakeholders involved in delivering marketing campaigns, content, and related activity.

· Develop and maintain content and social media plans that support student recruitment, brand, and strategic objectives.

· Seek feedback from prospective students, colleagues, and other stakeholders to ensure marketing activity continues to meet audience needs and expectations.

· Manage budgets and expenditure, including buying (and returning) goods and services, and provide related advice and guidance to other staff.

Communication/Liaison

· Develop and improve services by taking part in meetings, working groups, and committees.

· Create good working relationships, including internal and external networks, which allow you to increase your knowledge and skills, while swapping information with peers.

· Build collaborative relationships with academic colleagues, professional services staff, agencies, suppliers, and external partners to support the delivery of marketing activity.

· Work closely with colleagues across Durham University Business School and the wider University to ensure marketing activity is coordinated, effective, and aligned to institutional priorities.

· Represent the Student Recruitment Marketing Team in relevant meetings, projects, and working groups as required.

· Any other reasonable duties.

Please note that in submitting your application, Durham University will be processing your data. We would ask you to consider the relevant University Privacy Statement Job Applicants/Potential Job Applicants - Privacy Notice, which provides information on the collation, storing, and use of data.

Durham University is a UKVI sponsor. Applicants who require sponsorship to work in the UK should note that not all roles are eligible. Further information on visa requirements and eligibility can be found on the UKVI website.