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Birmingham Repertory Theatre

Marketing Officer

Birmingham
Posted about 21 hours ago
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Company Description

Established in 1913, The Rep has an unparalleled history as a pioneering repertory theatre and the launch-pad for some of the most exciting talent in UK theatre both past and present. Today it is a producing powerhouse with three auditoria - The House, 816 seats; The Studio, 292 seats; The Door, 133 seats - as well as extensive on-site production facilities: set building, scenic art, wardrobe, props workshop, lighting, sound/AV, stage and stage management.

Producing theatre is the core of The Rep’s mission and it creates up to ten productions a year of varying sizes across its stages. Many are made in co-production with other theatres and commercial producers and all Rep-led productions are built in house. Alongside in house productions, the theatre presents a programme of visiting productions. The theatre also has an impressive creative learning and talent development programme delivering opportunities for thousands of young people every year.

Under the Artistic Direction of Joe Murphy, The Rep creates artistically ambitious, world-class theatre for everyone. It commissions and produces new work that is proudly made in Birmingham, and which lies at the core of the theatre’s programme. Over the last 15 years the company has produced more than 130 new plays.

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£35,000/yr

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Role Description

The Marketing Officer is a full-time, fixed term role based in Birmingham, who will play a vital role in growing audiences, driving ticket sales, and strengthening engagement with The Rep’s work. Reporting to the Marketing Manager, the postholder will lead the delivery of integrated marketing campaigns across a wide ranging programme of produced and visiting work, participation projects, fundraising initiatives and organisational priorities.

Working in a busy producing theatre environment, the Marketing Officer will manage multiple campaigns simultaneously, ensuring activity is delivered on time, on budget and to a consistently high standard. Combining creativity with data-led decision making, they will use audience insight to develop targeted and effective marketing activity that connects with existing audiences while attracting new and underrepresented communities.

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Qualifications

  • Experience of using CRM and CMS platforms to deliver targeted marketing campaigns and analyse audience behaviour.
  • 2-3 years' experience of working in a busy marketing department in the arts or non-profit sector
  • Evidence of delivering successful marketing campaigns that achieved measurable objectives, including sales, audience growth or engagement targets
  • Experience of database and management and research
  • An understanding of audience development and diversity
  • Excellent communication skills and attention to detail
  • A creative aptitude and the ability to think laterally about issues and problems
  • The ability to work as part of a hard-working, fast-paced team as well as being self-motivated and to take initiative where appropriate.
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Skills

CRM
CMS
Integrated Marketing Campaigns
Audience Insight
Data-led Decision Making
Database Management
Market Research
Audience Development
Diversity Awareness
Communication Skills
Lateral Thinking
Project Management

Location

Birmingham, England, United Kingdom

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