The Manchester Metropolitan University
Marketing Officer (Future Students)
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Job Title: Marketing Officer (Future Students)
About the University
At Manchester Met, we are ambitious, inclusive, and focused on impact. We work collaboratively as one University to tell clear, engaging stories, build a strong reputation, and support students to transform their lives. Together, we are shaping futures locally and globally.
We have been named Modern University of the Year for the second consecutive year, recognised as an Outstanding Workplace, and ranked the number one sustainable university for a record-breaking fourth year. Our commitment to people, progress, and purpose shapes how we work and what we deliver.
About the Role
We are recruiting for three Marketing Officer positions in the Future Students Marketing team:
- x2 Marketing Officer (Permanent) – supporting undergraduate and postgraduate student recruitment for the Faculty of Health and Education.
- x1 Marketing Officer (12-month fixed-term contract) – supporting postgraduate student recruitment for the Faculty of Science and Engineering.
You will work closely with colleagues across External Relations and the Faculty supporting undergraduate and postgraduate recruitment through targeted, insight-led marketing activity in a competitive environment.
Key Responsibilities
Working with the Marketing Manager for either the Faculty of Science and Engineering or Faculty of Health and Education, you will plan and deliver recruitment marketing that supports the Future Students strategy and faculty objectives.
- Plan and deliver strategic and tactical marketing activity for either undergraduate or postgraduate recruitment in the Faculty.
- Manage a varied subject portfolio and create content that supports applicants at different stages of the recruitment journey.
- Lead marketing campaigns and projects, coordinating activity across teams and channels.
- Deliver and manage digital marketing activity, including PPC and display advertising.
- Produce high-quality, audience-focused content for digital and offline channels, ensuring brand, accessibility, and quality standards are met.
- Manage and update sections of the University website using the CMS to improve usability and performance.
- Support recruitment events and conversion activity in collaboration with faculty and Future Students colleagues.
- Use insight, data, and reporting to evaluate activity and inform future planning.
- Act as a brand champion, ensuring consistent, accurate, and compliant use of the Manchester Met brand.
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About You
We are looking for a proactive marketing professional who enjoys working in a complex, fast-paced environment and building effective working relationships.
Required Skills and Experience
- Professional marketing experience, ideally within a large or complex organisation.
- Experience delivering integrated marketing campaigns across digital and offline channels.
- Strong copywriting, content creation, and editorial skills.
- Experience using paid and organic digital marketing tactics.
- Confidence working with data, insight, and reporting to demonstrate impact and inform decisions.
- Strong organisational and project management skills, with the ability to manage competing priorities.
- A collaborative approach and experience working with academic and professional services colleagues.
Personal Attributes
- Curious, solutions-focused, and committed to delivering high-quality marketing that supports prospective students to make informed choices.
Application & Assessment
To apply, submit your CV and cover letter (not longer than 2 pages) outlining how best you meet the criteria, via our online portal. Please note applications received without a cover letter will not be considered.
Assessment will include a competency-based task and an interview, and the assessments are expected to take place during the week commencing 9 November. Due to the volume of applications, we receive, we sometimes close our vacancies early. It is therefore advisable to apply as early as possible if you would like to be considered for a role.
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We welcome questions about the role, however, all expressions of interest should be included as part of your application (e.g., within your cover letter) and submitted through the application portal, not via email.
For any further essential enquiries about these vacancies, please contact Lucy Moss - l.moss@mmu.ac.uk (Marketing Manager, Health and Education) and Rebecca Bradshaw (Marketing Manager, Science and Engineering) – r.bradshaw@mmu.ac.uk.
Further Information
Manchester Metropolitan University fosters an inclusive culture of belonging that promotes equity and celebrates diversity. We value a diverse workforce for the innovation and diversity of thought it brings and welcome applications from local and international communities, including those from Black, Asian, and Minority Ethnic backgrounds, disabled people, and LGBTQ+ individuals.
We support a range of flexible working arrangements, including hybrid and tailored schedules, which can be discussed with your line manager. If you require reasonable adjustments during the recruitment process or in your role, please let us know so we can provide appropriate support.
Our commitment to inclusivity includes mentoring programmes, accessibility resources, and professional development opportunities to empower and support underrepresented groups.
Manchester Met is a Disability Confident Leader and, under this scheme, aims to offer an interview to disabled people who apply for the role and meet the essential criteria as listed in the attached Job Description for that vacancy.
This vacancy is expected to attract a high volume of applications. Therefore, under the Disability Confident Scheme, only disabled people who apply under the scheme and best meet the essential criteria will be offered an interview.
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