The Guide Dogs for the Blind Association
Marketing Officer
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Come and join us as a motivated and thoughtful Legacy Marketing Officer, known internally as Legacy Campaigns Marketing Officer, and be part of something life‑changing - helping people with sight loss live the life they choose.
About the Role:
As a Legacy Marketing Officer at Guide Dogs, you’ll manage the implementation of the Legacy marketing campaign programme to increase supporter acquisition, supporter development and stewardship. The Marketing Officer will be an expert at delivering multi-channel acquisition, retention and stewardship campaigns, using data and insight to drive performance and maximise income. Our Marketing Officer will play a huge part in ensuring everything we do enables us to deliver on our purpose and exceed expectations.
This is a hybrid role, combining remote and office-based working. The successful candidate will be expected to work from our Reading Hub for a minimum of one day per week and more frequently as business needs require. Working hours for this role are Monday to Friday, 10:00am to 5:00pm, although some flexibility can be offered for the right candidate.
Key Responsibilities:
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
- Manage the overall delivery of Legacy prospect recruitment and stewardship campaigns across all marketing channels including, but not limited to, direct mail, paid social and digital, broadcast (DRTV and radio), print and telemarketing.
- Work with Legacy Campaign Executive/s to write briefs for creative, data, response handling and supporter care.
- Seek innovative new ways to promote the product, enhance supporter experience and acquire new supporters.
- Manage suppliers to ensure quality work is delivered compliantly within the defined schedule and at a competitive cost.
You:
You’ll bring a proactive, results-focused approach to delivering multi-channel fundraising campaigns and driving supporter engagement. You’ll enjoy working in a collaborative environment with a dedicated focus on campaign performance, innovation and supporter experience, while remaining committed to achieving income targets and organisational goals. You’ll act with integrity and honesty in everything you do.
Skills and Competencies:
- Demonstrable experience in a direct marketing environment, delivering a variety of projects across a variety of channels simultaneously.
- Proven experience of working with external suppliers.
- Proven understanding of direct marketing principles and techniques, and of briefing and interpreting analysis.
- Excellent interpersonal and communication skills.
- Proven creative and analytical skills.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Benefits:
We wouldn’t be able to change the lives of people with sight loss without our people. That’s why it’s important for us to provide a variety of benefits that reward our colleagues in a way that suits them and recognises the hard work and contribution that they make.
- 26 days annual leave. After three years of continuous employment, this increases to 28 days plus bank holidays.
- Real Living Wage Employer
- Flex pot - equal to a proportion of your annual salary to use on our wide variety of flexible benefits
- The option to buy and sell annual leave
- Discounts and cash-back scheme
- Excellent pension scheme (We will match your pension contributions plus 2% up to a maximum of 9% employer contribution)
- And lots more!
For high volumes of applications, we reserve the right to close adverts earlier than advertised.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location