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Marketing Operations & Campaigns Lead (Interim Contract)
Metropolitan Borough of Solihull
Posted about 11 hours ago
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Marketing Operations & Campaigns Lead (Interim Contract)
Contract: Interim / Contract (approx. 3 months with potential to extend)
Location: UK-based hours (hybrid – London or Solihull) with flexibility for early or late calls as needed with other markets (AU/NZ)
Reporting to: Group Head of Marketing
Markets: UK (with collaboration across Australia and New Zealand)
Role purpose
We are looking for a hands-on, highly proactive Interim Marketing Operations & Campaigns Lead to accelerate marketing delivery across the UK. Working closely with the Group Head of Marketing and Marketing Executive, you will take ownership of campaigns, content, website updates and marketing operations, driving activity from brief through to execution.
This role is ideal for a self-sufficient B2B marketer who thrives on getting things done, can confidently engage subject matter experts and stakeholders, and keeps momentum across multiple projects with minimal supervision. Success in this role will come from being commercially minded, proactive and delivery-focused, with the ability to gather information, challenge where needed, and independently drive activity through to completion.
Ways of working
The successful candidate will:
- Be comfortable taking a high-level brief and independently turning it into action
- Build relationships quickly with internal stakeholders and subject matter experts
- Proactively seek information, approvals and input without requiring constant direction
- Balance multiple projects and priorities while maintaining momentum
- Be naturally organised, delivery-focused and accountable for outcomes
- Demonstrate confidence and credibility when working across sales, solutions and leadership teams
- Spot blockers early and drive solutions forward, keeping the Group Head of Marketing informed of progress, risks and dependencies.
Key responsibilities
Project management & delivery
- Own delivery of marketing activities from brief through to launch
- Drive progress across campaigns, content and website projects, ensuring deadlines are met
- Proactively engage internal subject matter experts to gather information, secure validation and obtain approvals
- Act as the day-to-day liaison between marketing, sales, solutions teams and agency partners
- Manage priorities across multiple concurrent projects and maintain momentum on key initiatives
- Brief designers and agencies, ensuring outputs are delivered on time and to brief
- Identify blockers and independently drive resolution
Digital marketing & campaigns (primary focus)
- Own the setup, activation and management of digital marketing campaigns across multiple channels
- Work hands-on within HubSpot to build campaigns, workflows, emails, landing pages, forms, lists, reporting and asset management
- Manage campaign tracking, attribution and reporting to ensure performance can be measured effectively
- Operate confidently within LinkedIn Campaign Manager to build campaigns, manage audiences, optimise performance and extract insights
- Coordinate with paid media agencies, ensuring activity is delivered on time and aligned to marketing objectives
- Understand the digital channels and tactics required to support a B2B consultancy and solutions-led organisation
- Apply SEO best practices and ensure content is structured effectively for search visibility
- Maintain campaign data quality and reporting accuracy within HubSpot
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Stakeholder engagement
- Build strong working relationships across sales, solutions, delivery and leadership teams
- Confidently engage subject matter experts to extract insights and translate technical information into compelling marketing content
- Coordinate reviews and approvals to keep campaigns moving at pace
- Act as a trusted marketing partner, ensuring stakeholders remain engaged throughout delivery
Ad copy & messaging
- Write and refine ad copy for paid and organic campaigns
- Adapt messaging for different buyer audiences and target accounts
- Support testing headlines, CTAs and creative messaging
Website & CMS
- Hands-on management of website content and user journeys through Webflow CMS
- Create, publish, update and maintain website pages to support propositions, campaigns and thought leadership content
- Work with stakeholders to improve website content, usability and conversion opportunities
- Monitor site content accuracy, consistency and optimisation opportunities
- Coordinate with designers and developers where required to deliver website enhancements
- Confident making website updates independently without developer support for day-to-day content changes
Content creation & writing
- Create and update B2B, technology and solutions-led content (website copy, sales collateral, campaign assets) by sourcing information from subject matter experts and internal stakeholders
- Apply core narratives and messaging with guidance from senior marketing
- Use AI tools to speed up drafting and iteration while maintaining quality
Reporting & measurement
- Track performance across campaigns, website and content
- Pull and summarise insights from HubSpot and paid platforms
- Provide simple, clear reporting to support optimisation decisions
Skills & experience
Essential
- 5+ years' experience in digital marketing, campaign management, marketing operations or demand generation roles
- Experience working within a B2B organisation, ideally in technology, consultancy, professional services or a solutions-led environment
- Strong hands-on experience with HubSpot, including campaign setup, email marketing, workflows, landing pages and reporting
- Understanding of marketing funnel performance, lead management and campaign attribution within HubSpot
- Experience building, managing and optimising campaigns through LinkedIn Campaign Manager
- Experience managing and publishing website content through a CMS, ideally Webflow
- Strong project management skills with the ability to manage multiple priorities and deliver at pace
- Excellent stakeholder management and communication skills, with the confidence to engage subject matter experts and senior stakeholders to gather information, secure approvals and keep projects moving
- Proven ability to translate complex technical or consultancy-led topics into compelling marketing content and campaigns
- Strong content creation and copywriting skills, including website copy, campaign messaging, ad copy and sales enablement materials
- Highly organised, proactive and delivery-focused, with a strong bias for action
- Comfortable working from a brief and driving initiatives through to completion with minimal supervision
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Desirable
- Experience working with creative, digital or media agencies
- Experience supporting Account-Based Marketing (ABM) and targeted account campaigns
- Experience within a multi-market or international marketing environment
- Familiarity with SEO best practices and content optimisation
- Comfortable using AI tools to accelerate content creation and marketing execution
What success looks like
- Marketing activity progresses from brief to launch with greater speed, consistency and minimal management intervention
- Campaigns are built, activated and optimised effectively through HubSpot and LinkedIn
- Website content is regularly updated, optimised and aligned to campaign priorities
- Marketing and website backlogs are significantly reduced
- Subject matter experts are engaged proactively, with approvals secured efficiently and fewer delays to delivery
- Content, campaigns and sales enablement assets are delivered consistently and at pace
- Clear visibility of performance, insights and optimisation opportunities through HubSpot and campaign reporting
- Strong momentum is maintained across marketing activity, with projects progressing independently and on schedule
- Increased marketing team capacity, enabling the Group Head of Marketing to focus on strategy, leadership and team development.
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