Broadcast.co
Marketing Operations & Growth Specialist
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Summary 👀
Broadcast.co is looking for an adaptable, technically minded Marketing Operations & Growth Specialist. Sitting between strategy and technical execution, you will be the engine room of our middle-of-the-funnel activity.
While our content team drives brand awareness and traffic, your job is to turn that attention into a qualified sales pipeline. You’ll design landing pages, build email sequences, set up automation flows, and proactively test growth ideas across our portfolio of SaaS and media tools.
If you’re a hands-on builder who loves connecting tools, writing copy that converts, and constantly experimenting to see what works, then this role is for you.
Reporting: Head of Marketing & CMO.
Location: Manchester, UK - hybrid (commutable for office days).
Salary: £33,000 - £38,000 per annum (dependent on experience).
Contract: Full-time, permanent.
Hours: 40 hours per week, Monday to Friday.
Role Overview 💁♀️
Take ownership of our conversion engine to ensure traffic becomes a qualified sales pipeline.
- Campaign & Funnel Execution: Build and execute targeted nurture campaigns and conversion paths to turn inbound/outbound attention into pipeline.
- Technical Ops: Set up, connect, and maintain marketing tools, automation tools, lead sequences, and CRM workflows.
- Conversion Copywriting: Write persuasive direct response copy across landing pages, emails, and CTAs to drive measurable action.
- Experimentation & Optimisation: Proactively run A/B tests on messaging, funnel steps, and user flows to fix drop-offs and improve MQL/SQL conversion.
- Sales Alignment: Work closely with sales teams to streamline lead scoring, qualification criteria, and lead handoff.
Responsibilities 🦺
You will be a "builder-strategist" - combining technical execution with proactive experimentation to guide prospects from initial interaction to sales-ready leads.
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- Plan & Experiment:
- Help plan ‘go-to-market’ conversion paths across our SaaS and media brands.
- Map journeys to identify drop-off points and implement automated solutions.
- Proactively test new growth tactics, landing pages, and lead-capture strategies.
- Execute & Build:
- Build: Get hands-on with automation and AI platforms to set up funnels, forms, and email triggers.
- Write: Draft sharp, direct-response copy for nurture emails, web pages, and conversion assets.
- Connect: Integrate lead-capture mechanics across our tech stack to make automated workflows seamless.
- Optimise: Run systematic tests on CTAs, landing page layouts, and email sequences to continuously lift conversion rates.
- Analyse & Report:
- Track campaign and system performance with a focus on conversion rates, MQLs, SQLs, and generated pipeline.
- Use data to identify which tactics are performing and drop those that aren't.
- Gather feedback from sales, solutions, and support to continually refine lead scoring and handoff quality.
Requirements 👏
Essential:
- Hands-on Experience: 2+ years of experience in marketing operations, demand generation, or growth roles within B2C, B2B, or SaaS environments.
- Technical Tool Proficiency: Proven experience setting up workflows and funnels within marketing automation platforms (CRM, email systems, landing page builders).
- Direct Response Copywriting: Ability to write clear, compelling copy built for lead capture and conversion.
- Proactive & Test-Minded: A self-starter who identifies broken processes, proposes tests, and implements fixes without waiting for direction.
- Strong Communication: Clear verbal and written skills for cross-team alignment and campaign messaging.
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Desirable:
- Background or interest in the creator economy space in radio and podcasts.
- Experience aligning marketing operations with outbound sales efforts.
- Basic web skills (HTML/CSS) or visual builders.
Perks 🎉
- 🕒 Early Friday finishes.
- 🚲 Ride to work scheme.
- 🏠 Flexible working and remote-friendly.
- 🛍️ Monthly freebies and discounts with Perkbox.
- 💳 Learning budget to help with personal and career development.
- 💸 3% employer pension scheme, increasing to 5% after the first year.
- 💚 Friendly, social culture with regular activities and company meals out.
- 🏖️ 28 days holiday a year, including bank holidays and extra for length of service.
- 💻 MacBook provided. Desk setups at the office, home screen provided if needed.
About Broadcast.co ✅
Broadcast.co is home to several successful brands located in the heart of Manchester.
- 🎥 Cue Podcasts: Full-service podcast production for brands.
- 🌱 MatchMaker.fm: The community for connecting shows with guests.
- 🎙️ Podcast.co: Professional podcasting platform for creators, brands, and publishers.
- 📻 Radio.co: Industry-leading online radio platform for broadcasters.
Location 🗺
The role is open to anyone UK-based. However, being a commutable distance from Manchester city centre for office days is essential. The office is easily accessible from both Manchester Victoria (5 min walk) and Piccadilly (15 min walk) stations.
Applying 📥
Apply by submitting your interest via LinkedIn. If successful, we'll reach out for the next steps.
Strictly no recruiters 🛑
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