Sculpted by Aimee
Marketing Operations Lead
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About The Job
Sculpted by Aimee Cosmetics is an Irish makeup brand founded in late 2016 by makeup artist Aimee Connolly. After years of experience working within the industry Aimee was passionate about creating products she felt were missing from the market, all in line with her ethos of making makeup easier.
When Aimee started Sculpted, she wanted to do things differently and make makeup with a clean conscience. So, she is proud to say that Sculpted products are cruelty-free and always have been. They are also 100% vegan and Leaping Bunny approved which is the international gold standard for cruelty-free consumer products.
Ten years later, Sculpted by Aimee has become one of Ireland’s top makeup brands, trusted to provide cruelty-free coverage that complements every look. The brand has grown phenomenally during its initial years and has launched 150+ SKUs to date. Now in its seventh year Sculpted by Aimee continues to expand into new markets and launch into new retailers.
Due to this exciting growth Sculpted by Aimee is seeking a Senior Brand Manager to join our growing Marketing Team.
Role Overview
As our Marketing Operation Lead, you will play a pivotal role in shaping and driving the Sculpted by Aimee’s brand across global markets.
The Marketing Operations Lead is a senior, highly organised marketing operator responsible for turning strategy into action across the full marketing function. Sitting close to the Marketing Director, this role will help run the daily mechanics of the team, ensuring strategic plans are clear, timelines are realistic, approvals move efficiently, and every channel is working from one joined-up view of priorities.
This person will be the go-to lead for marketing process, planning, prioritisation and cross-functional coordination. They will bring structure to a fast-moving environment, keep teams accountable for delivery, identify bottlenecks early and ensure that campaigns, launches, retail activations and commercial moments are executed with clarity, pace and consistency.
The role requires someone who can balance strong commercial thinking with excellent operational discipline. They will work across Brand, Creative, CRM, Social, Paid Media, Partnerships, Influencer, Community, Retail, Product, Ecommerce and Commercial teams to make sure the customer experiences one cohesive Sculpted brand across every touchpoint.
Accountabilities Include
Marketing Planning & Team Orchestration
- Working closely with marketing director to take strategy into action across the business.
- Own the weekly, monthly and quarterly marketing planning rhythm, ensuring all teams are clear on priorities, deadlines and ownership.
- Act as the central coordination point across CRM, Paid Media, Social, Brand, Creative, Partnerships, Influencer and Community activity.
- Translate business priorities into clear marketing actions, workstreams and delivery plans.
- Lead marketing status meetings, prioritisation discussions and cross-functional project check-ins.
- Ensure launches, campaigns, retail moments and commercial trading priorities are planned and delivered in a structured way.
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Approval Process & Governance
- Design, implement and manage a clear marketing approval process across creative, campaign, launch, CRM, retail and digital activity.
- Clarify who owns, inputs, approves and signs off key workstreams so decisions move quickly and accountability is clear.
- Create a consistent way of working for briefs, timelines, feedback rounds, status updates and final approvals.
- Identify where approvals are slowing the team down and recommend practical improvements.
- Protect brand standards by ensuring the right stakeholders are involved at the right stage of the process.
Commercial Delivery & Performance Focus
- Support the Marketing Director in keeping the team focused on the marketing activity that will have the strongest commercial and brand impact for BAU and Newness.
- Partner with Ecommerce, Retail and Commercial teams to align marketing plans with trade priorities, launches and revenue opportunities.
- Track progress against key campaigns, launches and performance moments, escalating risks and opportunities early.
- Support preparation for trading, campaign and performance reviews by gathering key updates, actions and decision points.
- Ensure learnings from campaign performance are captured and fed back into future planning.
Resource, Workflow & Department Effectiveness
- Maintain visibility of team workload, capacity and competing priorities across the marketing department.
- Help managers balance urgent trading needs with longer-term brand and campaign projects.
- Spot resourcing pressure points and recommend solutions before delivery is impacted.
- Improve the way the team uses meetings, trackers, briefs and project management tools.
- Create simple, scalable processes that help the marketing function operate effectively as the business grows.
Leadership & Stakeholder Management
- Act as a trusted right hand to the Marketing Director, supporting day-to-day decisions, escalations and follow-through.
- Build strong relationships with internal stakeholders and ensure teams are aligned around shared priorities.
- Communicate clearly and confidently with senior stakeholders, founders, agencies and cross-functional teams.
- Coach team members and managers on better planning, prioritisation and process discipline.
- Bring calm, clarity and momentum to a fast-paced, high-growth marketing environment.
Experience Needed
- Qualification in Business, Marketing, Brand Strategy, Communications or a related discipline.
- Minimum 10+ years’ experience in marketing, brand, marketing operations or integrated campaign delivery, ideally within beauty, retail, ecommerce or a fast-growth consumer brand.
- Proven experience coordinating multiple marketing functions and delivering complex campaigns, launches or commercial trading moments.
- Strong understanding of brand, creative, CRM, paid media, social, retail and ecommerce workflows.
- Highly organised and process-driven, with excellent planning, prioritisation and project management skills.
- Commercially aware, with the ability to connect marketing activity to business priorities, customer behaviour and revenue impact.
- Confident communicator with the ability to influence, align and hold teams accountable in a positive and constructive way.
- Strong attention to detail, with the ability to manage multiple moving parts without losing sight of the bigger picture.
- Comfortable working closely with founders, senior leaders, agencies and cross-functional teams.
- Proactive, calm under pressure and solution-oriented, with a strong sense of ownership and high standards.
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What Success Looks Like
- The marketing team is clear on priorities, owners, timelines and decision points.
- Approvals move faster with fewer bottlenecks and less ambiguity.
- Campaigns and launches are delivered on time, on brand and with stronger cross-functional alignment.
- The Marketing Director has more capacity to focus on long-term growth, brand strategy, innovation and leadership.
- The department operates with greater structure, accountability and commercial focus.
About Us
Founded in late 2016 by Aimee Connolly, Sculpted by Aimee is an Irish-born beauty brand with a global vision. Aimee, who began her journey as a makeup artist after earning a bachelor’s degree in business, spotted a gap in the market for makeup that was both easy to apply and highly effective. Combining her passion for beauty and business acumen, she launched Sculpted by Aimee to create products that simplify beauty routines without compromising results.
At the heart of Sculpted by Aimee is a commitment to empowering beauty enthusiasts with multitasking, user-friendly products that deliver a glowing finish in five minutes or less. Our products are designed to enhance natural beauty, applying effortlessly and blending seamlessly to help our community look and feel their best.
In less than eight years, Sculpted by Aimee has achieved cult status, surpassing established beauty conglomerates to become the number one mass cosmetics brand in Boots Ireland*. We have expanded our presence across key retailers such as Boots and Selfridges UK, and our e-commerce platform now serves customers in 68 countries. Our 360° omni-channel approach includes a robust physical presence in over 500 retailers across eight countries and four flagship stores in the UK and Ireland.
Our product portfolio includes over 140 makeup, skincare, and body products, all proudly certified by Leaping Bunny and recognized with 40+ industry awards. With an extensive range of complexion products offering over 100 foundation shades, Sculpted by Aimee is dedicated to celebrating real skin and promoting minimal retouching in our social media and campaigns.
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