Cornwall Insight
Marketing Operations Manager
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Department: Marketing
Location: Norwich
Description
Cornwall Insight is a trusted independent expert in data, analysis and forecasting for the energy transition. We provide comprehensive market intelligence, forecasts, consultancy and learning to organisations navigating the complexities of the GB and Irish energy markets, from renewable generators and flexibility providers to energy suppliers, large users, and investors. Cornwall Insight is widely recognised for the independence, depth and reliability of its insight.
This role is responsible for the end-to-end marketing operations engine that underpins Cornwall Insight’s lead nurturing and demand generation activity. Working at the intersection of marketing, sales and technology, the Marketing Operations Manager owns the design, build and continuous improvement of automated nurture programmes, lead scoring models and the wider marketing technology stack – ensuring Salesforce, Salesforce Account Engagement (Pardot) and connected tools operate as a single, reliable source of truth. The role partners closely with the GTM sales team, Salesforce coordinator, agencies and the wider marketing team to ensure Sales Ready Leads are identified, routed and converted efficiently, and that marketing and sales remain closely aligned around a shared view of the customer journey.
Key Responsibilities
- Own and continuously improve automated nurture programmes across the prospect and customer lifecycle within Salesforce Account Engagement (Pardot).
- Design, build and refine lead scoring and grading models, working closely with Sales to ensure Sales Ready Leads are identified and handed over at the right point in the funnel.
- Manage integration and data flow between Pardot, Salesforce and other marketing/sales tools, ensuring accurate, timely synchronisation and good data hygiene.
- Partner with the GTM Sales team to align on lead definitions, hand-off processes and reporting on funnel performance.
- Work closely with the Salesforce Coordinator to maintain and evolve the CRM/marketing automation architecture, troubleshoot integration issues and implement new functionality.
- Collaborate with the wider Marketing team to embed marketing automation best practice into campaigns, content and events.
- Build and maintain reporting and dashboards on nurture programme performance, lead scoring effectiveness and MQL-to-SQL conversion.
- Ensure compliance with data protection and email marketing regulations (UK GDPR, PECR) across all automated communications.
- Identify and implement opportunities to introduce new automation, personalisation and segmentation capability to improve lead quality and conversion.
- Act as the internal subject matter expert on Salesforce Account Engagement (Pardot), providing training and support to the marketing team.
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Skills, Knowledge and Expertise
- Extensive hands-on experience administering Salesforce Account Engagement (Pardot), including automation rules, Engagement Studio, dynamic content, forms and landing pages.
- Strong working knowledge of Salesforce (Sales Cloud), including objects, reports, dashboards and the Salesforce-Pardot connector.
- Proven experience designing and running lead scoring and grading programmes that produce reliable Sales Ready Leads.
- Experience working in a B2B environment, ideally within data, information services, or publishing organisations.
- Track record of partnering closely with sales teams to align on lead definitions, hand-off processes and funnel reporting.
- Strong data analysis skills, comfortable interrogating and troubleshooting data flows between marketing and sales systems.
- Excellent stakeholder management skills, able to work confidently with sales leaders, the Salesforce Manager and marketing colleagues.
- Knowledge of email marketing compliance requirements (UK GDPR, PECR) as they apply to B2B marketing automation.
- Strong project management skills, able to manage multiple automation and integration projects concurrently.
- Excellent written communication skills, able to translate technical marketing operations concepts for non-technical stakeholders.
- Significant experience in a marketing operations, marketing automation or CRM-focused marketing role.
- Demonstrable, hands-on experience with Salesforce Account Engagement (Pardot) is essential.
- Experience working with Salesforce CRM, ideally including exposure to the underlying data model and system integrations.
- Experience within a B2B organisation, ideally in data, analytics or publishing sectors.
- Salesforce Account Engagement (Pardot) Specialist or Consultant certification desirable.
- Degree-level education or equivalent professional experience.
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Benefits
- Discretionary company bonus scheme
- Company funded private medical insurance
- Contributory pension scheme
- 25 days holiday per year, increasing by 1 day for each year of service, up to 30 days
- Annual wellbeing day
- Annual volunteering day
- Holiday purchase salary sacrifice
- Perkbox discount scheme
- 4 x salary life insurance benefit
- Company sick pay
- Enhanced family leave pay
- Cycle-to-work scheme
- Monthly employee value awards
We are proud to be recognised by the Financial Times for our leading management consultancy in the Energy, Utilities & Environment Sector and we are an accredited Silver Investors in People employer.
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