Marketing & PR Manager

Marketing & PR Manager

About the role

This is a senior role working across the whole Charity, tasked with growing public awareness and support for Clatterbridge Cancer Charity. Leading on marketing, PR, brand and design, this role will manage relations with media, stakeholders, supporters and the wider public, creating and delivering engaging campaigns, generating support for the Charity, demonstrating impact and increasing income generation.

This is an exciting time to join the Charity as it moves to the next stage in its growth. As part of a busy and ambitious team, this role would suit an experienced, proactive and creative individual with a talent for storytelling and a knowledge of data-driven marketing.

You’ll have strong commercial knowledge, with the ability to apply this to the charity sector; adding value to our existing fundraising activities and impact reporting.

Key responsibilities include:

• Create and deliver a comprehensive marketing & public relations strategy for the Charity to increase levels of awareness, reaching and engaging audiences.
• Build brand awareness, promote income generation and communicate activities and impact.
• Identify, create and maximise media, PR and marketing opportunities for the Charity to achieve strong positive coverage in print, broadcast and online media.
• Utilise the full mix of communications and marketing tools, including media and public relations, internal communications, brand marketing, advertising, campaigns, direct marketing, digital and social media and production of materials.
• Lead and give strategic marketing direction to the Charity team, taking responsibility for all marketing activities within the Charity to ensure consistent messaging.
• Identify and develop key relationships with journalists and influencers across a broad range of media.
• Lead, manage and plan key Charity marketing and communications initiatives such as the annual Glow Green Night Walk and annual ball.
• Be responsible for brand management, ensuring consistency across all internal and external communications and adherence to brand and corporate identity guidelines.
• Oversee the design, production and dissemination of marketing and communications collateral as required, including annual reports and impact statements.
• Oversee the design and production of all printed materials for Charity events to ensure consistency of brand and messaging.
• Identify and manage outside agencies where necessary to add value to the role and produce, for example, video and photographic content.
• Report to the Chief Executive on impact and coverage.
• Manage crisis communications if necessary.
• Liaise with the Communications team of The Clatterbridge Cancer Charity NHS Foundation Trust to provide a joined-up comms and PR strategy for joint ventures.
• Manage staff within the Marketing and Individual Giving team.