Malvern Panalytical
Marketing Program Specialist
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Role: Marketing Program Specialist (m/f/d)
Location: Munich, Germany – Hybrid
Benefits: Competitive Salary + Bonus + Benefits + Pension Scheme + Holiday, plus more!
Partners in Discovery. Together, we achieve more.
About the Role
As a member of our EMEA Regional Marketing team based in Munich, you'll play a key role in our journey towards becoming a more global, customer-centric marketing organization. The Marketing Program Specialist will support the execution of impactful field marketing activities across Germany, Austria, Switzerland (DACH), and the wider EMEA region, driving brand visibility, generating leads, and creating memorable customer experiences through events and campaigns.
This is an exciting opportunity to make a real impact in a collaborative and fast-paced environment, working closely with colleagues across Sales, Marketing, and other business functions throughout Germany and across Europe.
What You'll Do
- Support and execute the annual events program to strengthen Malvern Panalytical's brand and customer engagement across Germany and the DACH region.
- Drive demand generation, pipeline acceleration, and nurturing programs that deliver measurable business growth (MQLs, Opportunities, Revenue).
- Partner with stakeholders across the business to deliver locally relevant German language campaigns, events, product demonstrations, and customer-focused initiatives.
- Support the planning and execution of key industry exhibitions, scientific conferences, customer seminars, workshops, and user meetings across Germany and Central Europe.
- Ensure marketing programs are executed efficiently, on time, and within budget, while maintaining GDPR and compliance standards.
- Monitor, forecast, and report on marketing performance, optimizing tactics across webinars, campaigns, and digital platforms.
- Contribute to the professional image of Malvern Panalytical and positively influence customer satisfaction.
About You
- Education: BA or BS degree required, Master's or MBA preferred.
- Experience: 4+ years in B2B marketing, with proven success in events, demand generation, and sales enablement.
- Experienced in data-driven marketing strategy, planning, and budget allocation.
- Strong communicator, able to influence stakeholders across local, regional, and global levels.
- Culturally agile, with the ability to work effectively with geographically dispersed teams.
- Strong organizational and time management skills, with attention to detail.
- Ability to analyze and report on campaign effectiveness, and continuously improve outcomes.
- Knowledge of trends in B2B marketing.
- Fluency in German and English is essential.
- Experience managing German language marketing campaigns and content is preferred.
- Understanding of the German scientific, industrial, pharmaceutical, academic, or materials characterization market would be advantageous.
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Why Join Us?
- Be part of an ambitious, fast-growing, and international company with a friendly and inclusive culture.
- Help drive growth in a purpose-led organization that partners with customers to make the world a better place.
- Work from our Munich office with hybrid flexibility and collaborate with colleagues across Europe.
- Access to great benefits, including bonus scheme, share options, pension, gym discounts, volunteering days, and more.
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About Us - Malvern Panalytical, Micromeritics, and SciAps
Together we are a powerful and highly complementary combination of market-leading technologies.
We are the toolmakers for the world's most innovative companies, academic institutions, and government laboratories. We are their partners in discovery.
Malvern Panalytical
Malvern Panalytical instruments analyze the chemical, physical, and structural nature of materials, from proteins to polymers and semiconductors to minerals. Our leading technologies measure particle size, shape, concentration, and zeta potential, biomolecular interactions, and stability, elemental concentrations, and crystallographic structure.
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Micromeritics
Micromeritics manufactures systems for the characterization of particles, powders, and porous materials for a wide range of end markets including catalysts, chemicals, building materials, clean-tech, and battery. Our leading technologies measure surface area, porosity, density, adsorption, and particle activity.
SciAps
SciAps specializes in portable X-ray fluorescence (XRF), laser-based (LIBS), and near-infrared (NIR) analyzers to measure any element in any environment. SciAps is the Center of Excellence for our handheld instruments.
We have a global footprint with R&D and manufacturing sites in North America, Europe, and Asia.
We are more than 2,500 employees in a customer-focused organization with sales and service offices in 20 countries, all committed to delivering expert and responsive customer support.
We are part of Spectris. Spectris combines precision with purpose, delivering progress for a more sustainable world. Precision is at the heart of what we do – our leading, high-tech instruments and software equip our customers to solve some of their greatest challenges to make the world cleaner, healthier, and more productive.
Malvern Panalytical, Micromeritics & SciAps
Your Partners in Discovery
Malvern Panalytical, Micromeritics, and SciAps, part of the Spectris Group, are committed to a diverse and inclusive culture where everyone can thrive and achieve a fulfilling career. Changing the world isn’t something you can do on your own, or with a single way of thinking; it takes a wide collection of experiences, stories, knowledge, and expertise. We encourage applications from underrepresented individuals and people with diverse backgrounds. Although we always select the most qualified applicant for each role and make all decisions without regard to race, sex, age, or any other protected class, we are an inclusive, equal opportunity organization that prizes diversity. Your unique perspective is important to us.
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