• Lead the end-to-end development and execution of integrated marketing programmes aligned with both consumer brand principles and public policy engagement objectives.
• Apply audience segmentation, consumer insight, and research to develop targeted and effective engagement strategies.
• Translate global marketing frameworks, strategies, and best practices into locally relevant UK campaigns.
• Develop compelling propositions and campaign strategies that resonate with priority audiences and stakeholders.

Programme & Event Leadership

• Own the planning and delivery of flagship UK events and programmes, including industry awards, conferences, roundtables, briefings, and other high-impact engagement initiatives.
• Design and deliver high-quality engagement formats tailored to specific stakeholder audiences.
• Manage multiple programmes and events simultaneously, ensuring high standards of execution, stakeholder experience, and delivery.
• Oversee programme timelines, budgets, partners, and key deliverables as required.

Stakeholder Engagement & Influence

• Develop targeted engagement strategies for Tier 1 and Tier 2 Key Opinion Formers, including policymakers, regulators, and senior industry leaders.
• Build and maintain strong relationships with senior stakeholders, establishing credibility, trust, and long-term engagement.
• Use audience insights to understand stakeholder needs, interests, and perceptions, and translate these into effective engagement strategies.

Consumer-Tech Marketing Application

• Bring best-in-class B2C and consumer-tech marketing practices into a policy-driven and stakeholder-focused environment.
• Apply data, research, audience insights, and marketing principles to develop and optimise programmes.
• Introduce a strong audience-first approach to campaign development and stakeholder engagement.

Cross-Functional Collaboration

• Partner closely with Public Policy, Communications, Legal, Global Marketing, and other relevant teams to ensure alignment across programmes.
• Ensure marketing and engagement activities are consistent with regulatory frameworks, corporate priorities, and global brand standards.
• Collaborate effectively across functions and geographies to deliver integrated, high-impact programmes.

Insights, Measurement & Optimisation

• Establish and monitor relevant measures of campaign and programme effectiveness.
• Track campaign performance, stakeholder engagement, audience response, and shifts in perception.
• Translate data and research into actionable insights and recommendations.
• Continuously optimise programmes and campaigns based on performance data, audience feedback, and emerging trends.

Experience & Qualifications

• 7+ years of proven experience in consumer-tech, digital, B2C marketing, or a related field, ideally within a global brand, technology company, or major platform.
• Demonstrated experience applying strategic marketing principles, including:
  • Audience segmentation and targeting
  • Audience insight and research
  • Proposition development
  • Campaign strategy and planning
  • Data-driven marketing and optimisation
• Strong programme management experience, with a proven track record of delivering complex, high-impact programmes.
• Significant experience in event planning and delivery, including senior-level stakeholder events, conferences, roundtables, briefings, or industry events.
• Experience working with or engaging policymakers, regulators, industry leaders, or other senior external stakeholders is highly desirable.
• Strong understanding of consumer-tech marketing principles and the ability to apply them within a B2B, public policy, or stakeholder engagement environment.
• Excellent cross-functional collaboration and stakeholder management skills.
• Strong analytical and strategic thinking skills, with the ability to turn data and insights into clear actions.
• Excellent written and verbal communication skills, with the confidence to engage effectively with senior internal and external stakeholders.