VCG Technology Services
Marketing Programme Manager
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About the Role
The Marketing Programme Manager is responsible for the end-to-end conception, delivery, and optimisation of marketing programmes that drive engagement, pipeline, and revenue growth across VCG’s target verticals and portfolio areas.
This is a hands-on role combining programme ownership, content-led campaign delivery, creative thinking, stakeholder management, and commercial accountability. You will lead multi-channel programmes from idea to execution, working closely with sales, SDRs, internal subject matter experts, and external partners to ensure activity delivers measurable business impact and meaningful customer value.
You will be a growth-minded marketer, comfortable operating at pace, using data, insight, and creativity to cut through the noise and continually refine activity to maximise ROI.
Key Responsibilities
Marketing programme/campaign ownership
- Own the end-to-end delivery of multiple marketing programmes and campaigns, aligned to agreed verticals, propositions, and portfolio priorities.
- Translate strategy and objectives into clear, executable programmes of activity, campaigns, and projects.
- Take accountability for programme planning, delivery, reporting, and outcomes.
Campaign, content, and customer communications
- Deliver multi-channel marketing programmes, including digital, content, email, events, partner activity, and campaign support.
- Lead the creation of high-volume, high-quality content using a mix of internal resources, external suppliers, and AI tools.
- Ensure content is tailored for different audiences and channels, and supports GTM execution across marketing, sales, and SDR teams.
- Be comfortable understanding complex and technical concepts and translating them into clear, outcome-led, customer-friendly language.
- Own the production of value-add customer communications that educate and support customers.
- Contribute to cross-sell and portfolio adoption through relevant, well-timed customer messaging.
- Plan and deliver email sequences and nurture activity aligned to programmes, verticals, and stages of the customer lifecycle. Ensure all content is appropriate to audience, channel, and commercial objective.
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Sales and GTM alignment
- Work closely with sales leadership, SDRs, and external partners to support GTM motions and pipeline acceleration.
- Equip sales teams with the right messaging, materials, and campaign context to maximise conversion.
- Maintain close relationships and feedback loops with sales teams to help refine targeting, messaging, programme effectiveness, and commercial outcomes.
Creative campaign leadership and differentiation
- Play a leading role in shaping creative campaign concepts and programme narratives.
- Help ensure VCG’s marketing activity cuts through market noise, differentiates the business, and stands out from competitors.
- Bring fresh thinking to messaging, formats, and execution, balancing creativity with commercial discipline.
- Champion a test-and-learn mindset to explore new ideas and approaches, refining activity based on insight and performance.
Performance, reporting, and ROI
- Define clear success measures for all programmes, including engagement, pipeline contribution, and ROI.
- Monitor performance in flight, adapting activity in an agile manner to improve results.
- Produce clear, credible performance reporting for senior stakeholders, supporting investment decisions and future planning.
Events and industry engagement
- Plan and deliver a programme of events and external engagement, including VCG-led events and industry conferences.
- Manage virtual and in-person events from concept through to delivery and follow-up.
- Work with partners and third-party providers as required.
- Be willing to travel to support on-site delivery and event activity.
Wider contribution
- Support wider marketing and central business initiatives as required.
- Play an active role in shaping and executing VCG’s broader marketing strategy.
- Contribute to the continuous improvement of marketing processes, tools, and ways of working.
Requirements
Skills and experience
Essential
- Minimum 3+ years’ experience in a B2B marketing role
- Proven experience delivering end-to-end marketing programmes or campaigns.
- Strong content capability, spanning thought leadership and GTM-focused materials.
- Excellent programme and project management skills, with the ability to manage multiple workstreams.
- Experience working closely with sales teams to support GTM activity.
- Commercially minded, with experience demonstrating performance and ROI.
- Confident communicating with senior stakeholders and external suppliers
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Desirable
- Experience planning and delivering events and industry engagement activity, including customer events, partner initiatives, and industry conferences.
- Experience in technology, connectivity, IT services, or B2B professional services
- Familiarity with marketing automation, CRM systems, performance reporting, and AI-enabled content tools.
Personal attributes
- Growth-focused, commercially aware, and outcomes-driven.
- Organised, proactive, and comfortable operating at pace.
- Creative thinker with a strong desire to make marketing stand out.
- Confident and credible when working with senior stakeholders.
- Collaborative team player with strong stakeholder empathy.
Equal Opportunities
We are an equal opportunity employer. We will consider all qualified applicants for employment without discrimination on grounds of disability, gender or gender orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable), or any other characteristic protected by law.
Right to Work
Please note that this role requires the successful applicant to be permitted by the UK Home Office to live and work in the UK.
Benefits
- Bupa Cashplan
- Pension
- Life Assurance
- Income Protection
- Private Health
- Home & Tech Scheme
- Your birthday off!
- Salary Sacrifice Car Scheme
- Salary Sacrifice Pension Scheme
- EAP
- bYond Discount Cards
- Discounted Gym Membership
- Cycle2Work Scheme
- Annual Leave Purchase Scheme
- Employee Assistance Programme
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