CIBT
Marketing Programmes & Operations Lead
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Position Overview
The Marketing Programmes & Operations Lead owns the operational engine of the marketing function, ensuring that programmes, campaigns, systems, data and reporting processes are delivered efficiently and measured effectively. The role connects marketing activity to pipeline creation, revenue visibility and commercial outcomes while driving continuous improvement across marketing operations, reporting, automation and technology. Working cross-functionally with Marketing, Sales, RevOps, Finance, Partnerships and Client Services, this position plays a key role in building a scalable, data-driven marketing function that supports CIBT’s long-term growth.
Key Responsibilities
Marketing Programme Management
- Lead the planning, coordination and delivery of integrated marketing programmes.
- Manage campaign execution across digital, email, webinar, content and demand generation activities.
- Coordinate delivery across internal stakeholders, agencies and contractors.
- Ensure marketing programmes are delivered on time, on budget and aligned to commercial objectives.
- Maintain marketing delivery roadmaps and programme trackers.
Marketing Operations & Revenue Visibility
- Support the delivery and maintenance of marketing reporting, performance measurement and operational processes.
- Coordinate activities that improve visibility from marketing activity through to pipeline and revenue outcomes.
- Support implementation of agreed attribution methodologies, reporting standards and KPI frameworks.
- Work closely with Marketing, RevOps, Sales and Finance to ensure reporting accuracy and operational consistency.
- Maintain reporting documentation, governance processes and operational best practice.
- Support ongoing improvements in marketing visibility, reporting maturity and commercial insight.
CRM, Lifecycle & Marketing Automation
- Manage marketing operational processes within Salesforce and Salesforce Marketing Cloud.
- Support audience segmentation, lead routing, lifecycle management and nurture programmes.
- Identify opportunities to improve automation, efficiency and customer engagement.
- Ensure marketing data quality and process integrity across systems.
- Monitor campaign and programme performance and recommend optimisation opportunities.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Reporting & Performance Management
- Develop and maintain executive-level marketing dashboards and scorecards.
- Produce monthly KPI reporting and performance analysis.
- Monitor key funnel metrics including MQLs, SQLs, pipeline creation, conversion and influenced revenue.
- Deliver insights and recommendations to improve marketing effectiveness.
- Support Board, SLT and investor reporting requirements.
Programme Governance & Delivery
- Coordinate delivery of strategic marketing initiatives and improvement programmes.
- Maintain project plans, action trackers, delivery roadmaps and stakeholder updates.
- Track progress against agreed objectives, milestones and deliverables.
- Identify risks, blockers and dependencies that may impact delivery.
- Support cross-functional collaboration across Marketing, Sales, RevOps, Partnerships and Client Services.
- Ensure agreed actions are delivered effectively and within agreed timelines.
Website & Digital Performance
- Support website optimisation, conversion improvement and user journey analysis.
- Monitor website performance, lead generation effectiveness and engagement metrics.
- Work with technical partners to improve tracking, attribution and reporting capabilities.
- Coordinate implementation of website enhancement initiatives.
Cross-Functional Growth Initiatives
- Lead and support strategic marketing improvement projects.
- Coordinate activities across Sales, Partnerships, RevOps, Finance and Client Services where required.
- Identify process improvement opportunities that improve efficiency and commercial outcomes.
- Support the implementation of new marketing technologies and operational capabilities.
Success Measures
- Marketing-sourced pipeline growth
- Marketing-influenced pipeline and revenue visibility
- MQL to SQL conversion performance
- Campaign delivery effectiveness
- Reporting accuracy and stakeholder confidence
- CRM and marketing automation effectiveness
- Data quality improvements
- Marketing programme execution against plan
- Website conversion performance
- Successful delivery of strategic marketing initiatives
Key Working Relationships
Get help with your application
Your very own career expert that helps elevate your application to the next level.
- Marketing Director
- Revenue Operations
- Sales Leadership
- Finance
- Partnerships Team
- Client Services
- External Agencies and Technology Partners
Benefits
- Hybrid working model
- 25 days annual leave plus bank holidays
- Private healthcare (single cover)
- Auto-enrolment pension scheme (3% employer contribution / 5% employee contribution)
- Life assurance (4x annual salary)
- Eyecare vouchers
- Enhanced sick pay and family leave
- Perkbox rewards & benefits platform
- Employee referral program
- Recognition awards (Above & Beyond)
- Long service awards
About Us
CIBT is a leading global provider of immigration and visa services for corporations and individuals, operating in 25 countries worldwide. With more than 30 years of experience, CIBT is the trusted service provider to many of the world’s leading companies, including a majority of the Fortune 500.
CIBT delivers a comprehensive suite of services through two primary brands: Newland Chase, a wholly owned subsidiary specializing in global immigration strategy and advisory services for corporate clients worldwide, and CIBTvisas, a market leader in business and travel visa services for both corporate and individual clients.
Through its global expertise and extensive network, CIBT helps organizations and travelers navigate complex travel and immigration requirements in a fast, convenient, and secure manner.
Equal Employment Opportunity
CIBT is committed to building a diverse, equitable, and inclusive workplace where all employees and applicants are treated with respect and dignity. We provide equal employment opportunities to all qualified applicants and employees without regard to race, color, ethnicity, national origin, religion or belief, sex, gender, gender identity or expression, sexual orientation, age, disability, medical condition, marital or family status, veteran status, genetic information, or any other characteristic protected by applicable local law.
CIBT is committed to providing reasonable accommodations throughout the recruitment and employment process for individuals with disabilities or other accessibility needs. If you require assistance or an accommodation, please contact us at GlobalRecruiting@cibt.com [GlobalRecruiting@cibt.com]
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills