Public Policy Projects
Marketing & Sales Assistant
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Reports to: Marketing Manager
Salary: £31,000
Role purpose
The marketing and sales assistant will join the PPP marketing and operations team, to support the marketing and delegate targeting for PPP’s in-person events.
Reporting to the Marketing Manager but also working closely with the Partnerships Manager responsible for delegate sales, the postholder will help write email campaigns, phone target delegates to encourage them to register or attend 1:1 meetings, organise delegate meeting schedules, carry out research for new target delegates; and provide on-the-day event support.
This role would suit a candidate with excellent organisational and prioritisation skills, confidence in making sales phone calls, good writing skills, ability to remain calm under pressure (particularly during in-person events), and willingness to work across numerous projects simultaneously.
Key responsibilities
Delegate Marketing Campaigns
Working with the Marketing Manager to:
- Use the CRM (Zoho) to draft, schedule and send campaign emails
- Track open rates, clicks, conversions and profile data
- Use the company AI processes to improve event marketing messaging to target segments
- Track deadlines on the main marketing timelines across PPP events
- Provide ad-hoc support to create social media posts about new speakers, sponsors or topics, targeting delegates
- Organise email campaign templates and folders
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Delegate acquisition & 1:1 meetings at conferences
Working with the Partnerships Manager to:
- Research and identify prospective delegates that match the target audience for each event
- Contact potential delegates via telephone, email, and LinkedIn to promote event attendance
- Update Zoho with contact activity
- Follow up on enquiries and ensure the delegate registration process is completed
- Coordinate 1:1 meetings between delegates, vendors, sponsors, and partners before each event
- Collect meeting preferences and availability from participants
- Build and manage meeting schedules, ensuring all appointments are accurately arranged
- Liaise with sponsors, exhibitors, and delegates to confirm meeting details and resolve scheduling conflicts
Event administration: round tables (online & in person) & conferences
Working with wider PPP teams to:
- Co-ordinate target invitees for round tables, track acceptances, organise diary and event logistics for those attending
- Ensure post event attendee lists are uploaded to Zoho
- Support pre-event planning and administrative tasks for conferences
- Attend conferences to help with onsite event delivery, including delegate registration and 1:1 meeting management
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Skills and experience
Essential
Candidates must have experience that can demonstrate:
- strong organisational and time management skills
- clear written communication style
- familiarity in using Excel and LinkedIn
- confidence in making phone calls and an understanding of how to build professional relationships (e.g., in a sales, events, or customer-facing role)
- ability to promote and help run events
Desirable
- some previous experience in delegate sales, B2B sales, or event sales
- experience with event management software or CRM system (e.g., Zoho)
- knowledge of design software (e.g., Canva)
- interest in B2B marketing in the health, social care or life sciences sectors
Key measures of success
Success in the role will include:
- Clearly drafted emails promoting PPP events, which grow registrations
- Effective research combined with delegate emails and calls, to hit the team targets for actual delegate attendance
- Seamless organisation of round tables and 1:1 meetings at conferences, hitting sponsor delivery expectations
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