Splendid Hospitality Group
Marketing & Sales Manager - Splendid Care
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Are you a commercially minded marketing professional who loves turning great campaigns into real business results?
We're looking for a Marketing & Sales Manager to lead how Splendid Care is promoted, helping more families discover our homes while driving occupancy across our private rooms.
This is a unique opportunity to combine traditional marketing, digital marketing and sales in a role where you'll have a direct impact on the growth of our care division. From building our brand and strengthening our community presence to creating a robust sales pipeline, you'll play a key role in helping families find the right care for their loved ones.
📌 The Role
As Marketing & Sales Manager, you'll lead our marketing strategy and own the end-to-end journey from enquiry through to admission.
You'll be responsible for:
Marketing & Brand
- Developing and delivering local and divisional marketing campaigns across print, digital and community channels.
- Managing our websites, social media, online reputation and digital advertising.
- Building awareness through PR, local partnerships, events and community engagement.
Sales & Occupancy
- Owning and developing the private room sales pipeline.
- Creating a consistent CRM-led enquiry process to ensure every opportunity is followed up.
- Working closely with Home Managers to convert enquiries into admissions.
- Building strong referral relationships with hospitals, healthcare professionals, solicitors and other community partners.
- Using market insight and performance data to continually improve occupancy and return on investment.
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👤 About You
We're looking for someone who brings:
- Proven experience in both marketing and sales, across traditional and digital channels.
- Experience managing a sales pipeline or CRM-driven enquiry process, with a focus on conversion and commercial results.
- Experience within care, healthcare, hospitality, private education or another customer-focused service sector.
- A commercial mindset, excellent communication skills and the ability to build trusted relationships with families, communities and stakeholders.
- A full UK driving licence and the flexibility to travel regularly between our care homes.
✨ What Makes You Splendid
Our values guide everything we do, and we'd love you to bring them to life every day:
- Nimble – You adapt quickly, spot opportunities and turn ideas into action.
- Honest – You build trust through integrity, transparency and meaningful relationships.
- Brilliant – You take pride in delivering exceptional experiences and measurable results.
- Open – You embrace collaboration, value different perspectives and create connections within our communities.
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💡 What We Offer
At Splendid, we're passionate about creating a workplace where people feel valued, supported and inspired. In return, you'll join a growing, values-led organisation where you can make a genuine commercial impact while helping families find the care that's right for them.
Our benefits include:
- Salary Sacrifice Car Scheme
- Company Pension
- Learning & Development opportunities
- Employee Assistance Programme with 24/7 GP access
- Hotel room discounts across Splendid Hospitality Group and partner hotels
- Life Assurance
🌟 About Splendid Care
Splendid Care is part of Splendid Hospitality Group and is dedicated to providing exceptional residential, dementia and specialist care. Across our homes, we're committed to creating warm, welcoming environments where residents feel safe, valued and truly at home.
By combining compassionate care with outstanding people, high-quality environments and a commitment to continuous improvement, we're helping shape the future of care—one resident, one family and one community at a time.
If you're ready to combine your marketing expertise with commercial ambition and make a meaningful difference, we'd love to hear from you.
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