Fractory
Marketing & Sales Operations Managerđ UK/Estonia
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Marketing & Sales Operations Manager
Based in Manchester (UK), Tallinn, or Tartu (Estonia)
Fractory is transforming manufacturing workflows, and our commercial team is growing rapidly. This role focuses on building CRM operations as the backbone of Fractoryâs sales and marketing ecosystemsâensuring pipeline visibility, process efficiency, and team agility.
Exceptional CRM architecture, funnel management, and dashboarding empower teams to focus on revenueânot bureaucratic delays.
About the Role
Weâre seeking a Sales Operations Manager to design, automate, and sustain Fractoryâs Salesforce CRM. This wonât be a backoffice filing systemâit will be a working framework that fuels sales growth through structure, automation, and real-world adoption. The role sits between Sales, Marketing, data teams, and leadership to automate workflows, refine forecasting, and eliminate pipeline friction.
Youâll own the commercial operating system: defining stages, enforcing data hygiene, automating handoffs, and ensuring clarity across revenue stages. Scale-ups need systems that keep up with growthânot hold it back. This role moves at that speed.
Perfect for: A pragmatic, process-driven operations leader fluent in sales. Someone who knows CRM isnât an admin tool, but a force multiplier for commercial execution.
Key Responsibilities
1. Salesĺorm Operation Design & Ownership
- Design and maintain Salesforce pipeline architecture, including stages, field definitions, object rules, validation logic, and workflows.
- Build automations to route leads, schedule follow-ups, trigger alerts, and progress deals (Sales Engineers, BDRs, Account Managers).
- Define clear account ownership logic, AM cadences, expansion tracking, and deal handoff processes.
- Own Salesforce permissions, profiles, and user managementâensuring teams have access without compromising data integrity.
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2. Data Quality & CRM Integrity
- Set enforceable data standards: capture rules, ownership definitions, and approval workflows.
- Conduct regular auditsâdeduplication, stale record clean-ups, and rectifying ownership ambiguity.
- Introduce continuous CRM hygiene in collaboration with the sales team, not top-down maxims.
3. Commercial Visibility & Dashboards
- Develop and refactor Salesforce dashboards (funnel distribution, conversion rates, velocity, forecast vs. actuals, stalled deals).
- Partner with the data team to align metric definitions and reporting standardsâto deliver actionable insights without being a data science role.
- Ensure stakeholders use dashboards with confidence, not tricks or red herrings.
4. Hybrid Functionality
- Work closely with CRO, regional sales leadership, Marketing, and data teams to define commercial processes.
- Turn fuzzy processes into clear, adaptable templates thatáşnmote adoption.
Requirements
The Core Perks
â Live in Manchester, Tallinn, or Tartu, European CRO support to our hybrid model. â Work for a business already unlocking quality manufacturing convergence.
Strict Necessities
â 2â5 yearsâ hands-on experience in:
- Salesforce administration (configuration, workflow validation, reporting, automation)
- CRM operations (process design, adoption planning, data hygiene)
â Deep practical knowledge of:
- CRM as a commercial enablerânot a task manager. Understand how to map pipeline to forecasting to sales performance.
- Enforcing data discipline without creating cynicism about the process.
- B2B BDR/AM workflows, multicomponent deals, deal incubation, and stage progression.
â Must:
- Have brought order to a CRM before.
- Be baffled by a messy pipeline, but patient as you fix it.
- Strong Project Management & Communication skills.
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Bonus Experience
đš Salesforce Administrator certification (or at least determined to get it). đš Experience in a high-growth B2B software, marketplace, or DAC (SaaS, SaaS, B2B). đš Built enhanced dashboards for sales leadership and trained teams to interpret them independently. đš Worked with grant-enterprise platforms (e.g., companies with $20m+ annual pipeline).
Why This is Great
To be in this seat means engineering clarity in theory and practice. Your impact isnât abstract reports. Youâll be shaping systems that keep teams movingâspecifically, those coordinating the frontline commercial effort in a company that really moves.
Benefits
UK-based
- 25 daysâ holiday, banked and flexible with Juno (âbuy what you wantâ businesses): Sunbeds, Spotify subscriptions, pet insuranceâŚ
- Cycle-to-Work Scheme (up to ÂŁ1,000)
- Pensionâ match 3%
Plus paid medical reimbursement (Private healthcare).
Estonia-based
- Stebby (wellness & perks)
- Confidro private health insurance
How to Join
A clear hiring path with two playful steps:
- 30m quick chat with the Head of People
- 45â60m interviews with Sales, Marketing, commercial lead, and CTO.
- Salesforce/sales ops exercise ( A judgment task to show you solve real business problems, with pipelines lead build new dashboards tooâ).
- Final 30mins **with the Chief Executiveâ.
Timings speak: from first meeting to decision, expect 2 weeks. Fractory respects your time.
No brainer: Pay online. Or apply for the role directly.
If this shapefires your goalsâ letâs talk. Weâre making commercial operations come alive, manners and energy required in equal measure.
âIt took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what Iâve been looking for.â
Jessica, London
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