Cherished Blossoms Group
Marketing & Social Media PA to CEO — Cherished Blossoms Group
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Cherished Blossoms Group (CBG) - Marketing & Social Media PA
Cherished Blossoms Group (CBG) is seeking a Marketing & Social Media PA to lead day-to-day digital marketing execution, working directly with the CEO. This role is responsible for building CBG's presence on all major social media platforms such as LinkedIn Business Page, Instagram and Facebook, running paid advertising campaigns, generating and nurturing leads, and managing email marketing communications.
Success in this position looks like a consistent, on-brand content presence across social channels, ad campaigns that generate qualified leads at an efficient cost, and an email marketing program that converts subscribers into engaged prospects.
This role sits at the centre of CBG's growth engine, which is connecting content, advertising, and lead generation into a single, coordinated marketing function that directly supports the company's buyer pipeline and advisor-matching business.
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Responsibilities:
- Develop and execute a content calendar for LinkedIn Business Page, Instagram and Facebook, including graphics, video, and carousel posts aligned with brand guidelines
- Plan, launch, and manage paid advertising campaigns on Meta Ads Manager, including audience targeting, budget allocation, and creative testing
- Build and maintain lead generation funnels and landing pages to capture and qualify prospective buyers
- Design and send email marketing campaigns, including newsletters and automated nurture sequences, segmented by buyer type and journey stage
- Monitor and analyse performance data across social, paid, and email channels, including lead volume, cost per lead, and open/click-through rates
- Prepare regular performance reports and present findings and recommendations to the CEO
- Maintain organised records of campaigns, leads, and marketing assets to support ongoing strategy development
- Stay current on social media and digital marketing trends relevant to the property and buyer advisory sector
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Qualifications:
- Demonstrated experience managing Meta Ads Manager campaigns, including budget and audience management
- Proficiency with content design tools such as Canva or Adobe Creative Suite
- Experience with an email marketing platform such as Mailchimp or Klaviyo
- Strong written communication skills, with the ability to adapt tone and messaging to different audiences
- Working knowledge of marketing analytics and reporting
- Excellent organizational skills and the ability to manage multiple campaigns and deadlines simultaneously
- Discretion and sound judgment when handling client and business information
- Prior experience in a marketing, social media, or executive support role preferred
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