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Performance Marketing Specialist
Location: London | Hybrid: 3 days/week in-office | Department: Marketing
We're recruiting on behalf of a fast-scaling, next-generation payments business that's redefining recurring commerce. This is a critical hire for their marketing team as they build out a predictable, high-quality pipeline to fuel revenue growth.
The Role
You'll lead the development and execution of scalable demand generation campaigns, paired with focused Account-Based Marketing (ABM) programs to penetrate and convert high-value target accounts. You'll own the full funnel, from awareness and engagement through to pipeline acceleration, working closely with Sales, Product Marketing, and RevOps.
What You'll Do
Demand Generation (60%)
- Plan, execute, and optimise integrated campaigns across paid media, content syndication, email, and webinars to drive inbound and outbound pipeline.
- Own campaign performance metrics: MQLs, SQLs, CPL, pipeline influenced.
- Partner with the wider marketing team to develop compelling assets and landing experiences.
- Manage lead nurturing programs and conversion workflows using HubSpot.
- Run paid LinkedIn, Google, and programmatic campaigns focused on acquisition and remarketing.
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Account-Based Marketing (40%)
- Build and execute ABM programs targeting strategic accounts (1:1, 1:few, 1:many) in partnership with Sales.
- Develop highly personalised messaging, assets, and outreach sequences tailored to industry verticals (e.g. lending, debt collection, subscription).
- Use intent data and account intelligence tools (e.g. Cognism) to prioritise and engage accounts.
- Measure ABM effectiveness across engagement, pipeline velocity, and deal size.
About You
- 3 to 5+ years in a B2B demand generation or ABM role, ideally within payments, fintech, or SaaS. Payments/financial services experience is strongly preferred.
- Proven success running campaigns that directly contribute to sales pipeline and revenue.
- Hands-on experience with HubSpot specifically, so you can hit the ground running.
- Comfortable building campaigns from scratch in a high-growth, often ambiguous environment.
- Strong analytical mindset, able to test, iterate, and optimise channel performance.
- A strategic thinker with a bias for action.
- Exceptional stakeholder management and cross-functional collaboration skills.
- Genuinely passionate about marketing. This is a fast-paced, high-bar environment, not suited to a coast-through-the-week approach.
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Desirable
- Familiarity with account intelligence, ABM orchestration, and enrichment tools.
- Understanding of the UK and European payments landscape (e.g. VRPs, open banking, card acquiring).
- Comfortable using AI tools such as Claude as part of a modern marketing workflow.
Package
- Salary up to £65,000
- 10% bonus
- Equity / share scheme
- Hybrid: 3 days per week in the London office
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