ABL Recruitment
Marketing Specialist
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TITLE: OEM Automotive Marketing Specialist
Work style: Office
Location: London
Sector: Cars
Salary: up to £60,000 + 15% bonus scheme (£8,250) and other great benefits
The Opportunity
This is a fabulous specialist marketing role for someone with an AUTOMOTIVE background. It is a genuinely dual Brand + Partnerships role, and it is hands-on/operational rather than purely strategic. You will actually coordinate agencies, partners (including football clubs), assets, campaigns, launches, events, timelines, and budgets. The emphasis of this role is on being the day-to-day agency contact and delivering campaigns through to execution.
This role is a genuinely fun marketing role, and quite different from a conventional automotive marketing job and a mix of partnerships management and branding. What makes it particularly interesting is that you will not simply be maintaining an established brand you will be actively helping it grow in the UK and help shape how the brand looks. This car brand is relatively new and is growing rapidly, and the role is about how the brand looks, sounds, and behaves in the UK market. You will have the opportunity to take ownership, be creative, and make an immediate impact.
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The Job
Reporting into the Senior Brand Manager, you will support across the full marketing mix and funnel, ensuring consistency of messaging, tone of voice, and creative execution across all touchpoints. This is an operational role in which you will be managing multiple stakeholder partners (including football clubs) and doing the Brand Management.
Duties
Partnerships Management
- Work with partners including football clubs, collaborations, ambassadors, talent partnerships, and sports sponsorships.
- Ensure the messaging is in line with the partners' requirements.
- Check campaign timelines, budgets, creative assets, and messaging.
- Analyze the campaign results.
- Create presentations.
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Brand Management
- Ensure all copy meets the messaging requirements.
- Meet with the Senior Brand Manager and marketing team to review what's coming up — perhaps a new vehicle launch or national brand campaign.
- Review new creative work from the agency — advertising, video, social content, imagery, campaign copy, etc.
- Prepare or deliver a vehicle launch, event, partnership activation, or retailer marketing event — coordinating agencies, suppliers, content, and stakeholders.
Requirements
- Bachelor’s degree in marketing, communications, business, or a related field.
- Experience within automotive (either in an OEM or working in an agency with OEM clients) is essential.
- 5 years experience in marketing.
- Experience in partnership (stakeholder management).
- Experience in Branding.
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