City West Country
Marketing Specialist
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Marketing Specialist - Maternity Cover
This is a fantastic opportunity to join City West Country Ltd in our Exeter Head Office as a Marketing Specialist on a six-month maternity cover contract.
In this role, you’ll take ownership of marketing activity across our newly acquired Chery dealerships, our used car division Tangelo and our Fleet platform, while also supporting other brands within the wider business such as Mercedes-Benz and Maxus. It’s a varied and fast-paced position that would suit an experienced marketeer who enjoys problem solving, managing multiple priorities and making a real impact.
This is a rare and exciting opportunity to play a key role in building the profile of a new brand, while benefiting from the support and guidance of an already established team within a growing business.
Who are City West Country?
We are a privately owned, award-winning automotive group with over 40 years of industry experience, operating successful dealerships across Exeter, Taunton, Plymouth, and Truro. As our business continues to expand, we’re offering the right candidate the chance to thrive in a fast-paced, forward-thinking environment.
Owned by a father-and-son team, we pride ourselves on strong family values. For the past three years, we have also been recognized as an Outstanding Company to Work For by Best Companies!
What can we offer you?
- Employee Car Scheme
- 25 days’ holiday + bank holidays
- Scottish Widows salary sacrifice pension scheme
- Access to our exclusive Benefits Hub – discounts on big brands
- Employee Assistance Programme
- Cycle to work scheme and eye care vouchers
- Life assurance 1 x basic salary
- Long Service Awards to celebrate your milestones
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What You’ll Be Doing
As a Marketing Specialist, you will drive brand awareness and lead generation by creating engaging content across the CWC portfolio, delivering targeted marketing campaigns to support Sales and Aftersales, and managing Fleet and SME communications.
Key Responsibilities
- Implementation of a content calendar to support Sales and After Sales campaigns and marketing activities. This can vary from campaign to campaign, but can include activities such as the creation of social media assets, web content, and blogs.
- Ownership of Fleet and SME channels for brands within the CWC portfolio, driving growth, engagement, and lead generation.
- Create and schedule content in line with the content calendar, taking into account key requirements from the manufacturer and market indicators.
- With support from the website lead, create and maintain engaging web content in line with manufacturer standards and key SEO/GEO focuses (including website page setup, administration, and maintenance).
- Liaise with and coordinate engaging content via videographers, photographers, and influencers.
- Support with analyzing and reporting on individual activities, tracking openers, CTR, engagement, and conversions.
- Email marketing in line with CWC and manufacturer requirements and campaigns for the purpose of generating leads and lead nurturing.
- Support with workflows using marketing platforms such as HubSpot and SugarCRM.
- Where applicable, support the business with advertising and PR opportunities (organic and paid).
- Provide reporting and insights when required for marketing board meetings.
- Support the business with the set up and launch of new projects and brands.
- Conduct competitor research bi-annually to understand competitor communication and customer journeys.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
What We’re Looking For
- Experience with a CMS (preferably WordPress or Magento) and Google Analytics
- Experience with eMarketing and automation platforms (preferably HubSpot)
- eCommerce experience is essential
- Graphic design experience (Adobe) desirable
- Experience with paid social ads desirable
- SEO/GEO experience desirable
- Organised self-starter
- Maintain calm under pressure
- Great multi-tasker and project management skills
- A willingness to learn
- Strong communicator
- Works effectively as part of a team
Is This You?
If you’re excited by this great opportunity, we'd love to hear from you! Apply today and join a company that values performance, passion, and progression.
We are passionate about creating a diverse and inclusive place to work, with a commitment to equality and fairness at the heart of our values and everyday practices and policies. We aim to recruit, nurture, and retain a diverse workforce that reflects the diversity of our customer base.
Want to discuss this role? Call Beth Williams on 01392 825073 or email careers@citywestcountry.co.uk
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location