Aquent
Marketing Specialist [AQ-12527]
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Aquent, a premier talent solutions partner, is collaborating with a leading global e-commerce and technology company that is revolutionizing how businesses operate and scale.
This innovative organization is dedicated to empowering sellers with cutting-edge solutions, driving efficiency, and fostering growth in the dynamic world of online commerce. Join a team that values creativity, data-driven insights, and a relentless focus on customer success, making a tangible impact on millions of businesses worldwide.
Are you a visionary content strategist with a passion for crafting compelling narratives that resonate with e-commerce entrepreneurs? Step into a pivotal role where you will design, implement, and lead a comprehensive content marketing program for a rapidly growing e-commerce solution. This is your opportunity to shape the voice of an innovative platform, directly influencing how sellers perceive and leverage advanced tools to optimize their operations. Your work will be instrumental in driving engagement, building thought leadership, and demonstrating the immense value our solutions bring to the global e-commerce landscape.
About The Role
In this dynamic position, you will be at the forefront of content strategy and execution, managing the entire lifecycle of our content marketing initiatives. You will be responsible for developing a robust annual content calendar, defining messaging, overseeing editorial processes, and managing execution across various channels. This role places a strong emphasis on long-form content, requiring you to produce impactful case studies, insightful blog posts, thought leadership articles, and other editorial assets that clearly articulate the value of our e-commerce solutions to a diverse audience of sellers. You will collaborate extensively with cross-functional teams, including product, sales, and operations, to curate timely and relevant content. Your expertise will ensure that all content accurately reflects the value propositions of our comprehensive product offerings, translating complex data into engaging stories that drive consideration and adoption among e-commerce merchants.
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Key Responsibilities
- Build and manage an end-to-end content marketing program, including the annual content calendar, messaging, editorial strategy, and executional channels.
- Lead the development of long-form content assets such as customer case studies, blog posts, thought leadership articles, and in-depth guides.
- Own editorial development, partnering with lifecycle marketing and broader content teams to integrate brand and thought leadership content into the overall marketing calendar.
- Collaborate cross-functionally with product, sales, operations, and other business partners to curate timely and relevant content.
- Partner with Subject Matter Experts (SMEs) to ensure content accurately reflects the value propositions of our product offerings.
- Distill complex data and industry trends into compelling narratives that resonate with e-commerce merchants.
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What You’ll Bring
- Proven track record of building and managing successful content marketing programs, with a strong focus on long-form assets.
- Advanced experience in developing long-form content, including blog content, case studies, and thought leadership pieces.
- Demonstrated sharp prioritization skills, with the ability to manage multiple complex projects simultaneously.
- Exceptional ability to work cross-functionally, collaborating effectively with stakeholders across product and marketing teams.
- Deep knowledge of content distribution strategy and original writing ability.
- A data-driven, analytical mindset to identify key developments and industry trends in e-commerce and shipping.
Client Description
Our Client is a FTSE 100, multinational technology company no longer known for just one thing. Their areas of expertise include e-commerce, cloud computing, digital streaming, artificial intelligence, original entertainment… the list goes on. Despite being primarily digital, their aim is to be the most customer-centric company in the world.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
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