Expatrio Global Services GmbH
Marketing Specialist (Content & Growth) - China (Shanghai or Remote) (m/f/d)
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JOIN EXPATRIO
Expatrio is a Berlin-based digital platform providing financial solutions (Blocked Accounts, Insurance, etc.) for international students and professionals moving to Germany and currently has a vacancy for the position as
Marketing Specialist (Content & Growth) - China (Shanghai or Remote)
Our goal is to make the way to and in Germany as easy as possible for tens of thousands of students and professionals each year. If you want to support us in this goal, then you are exactly right with us!
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YOUR ROLE
We are looking for a Marketing Specialist (Content & Growth) with 2–3 years of experience to support localized content, campaigns, and growth initiatives for the Greater China market.
This is an execution-focused role with strong ownership, working closely with the China Marketing Lead and global marketing team. The ideal candidate is hands-on, agile, and comfortable working in a fast-moving, international environment.
Responsibilities:
- Content & Social: Manage and create localized content for WeChat, Xiaohongshu and other digital channels, including responding to user inquiries and comments.
- KOL & Community: Own KOL outreach and collaboration, including identifying relevant creators, coordinating partnerships, and supporting community engagement and referral initiatives.
- Livestreams & Events: Coordinate end-to-end planning and execution of livestreams, online/offline events and partner activities, including marketing materials, resource coordination and event delivery.
- Campaigns & Paid Media: Support campaign execution across Xiaohongshu and Baidu, including ad creatives, content coordination and campaign delivery.
- Localization: Produce localized marketing assets and website content aligned with global brand guidelines.
- Ad-hoc Projects: Support additional initiatives and projects as needed in a fast-moving, dynamic environment.
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YOUR PROFILE
Qualifications
Must-Haves
- 2–3 years of experience in digital marketing, social media, content creation.
- Strong copywriting skills for WeChat & Xiaohongshu.
- Hands-on campaign, livestream or event execution experience.
- Hands-on experience in KOL outreach and collaboration.
- Basic knowledge of Baidu Ads / Xiaohongshu Ads.
- Proficiency in Canva, Xiumi (秀米) and Google Workspace.
- Strong project coordination, ownership and execution skills.
- Fluent in English & Mandarin Chinese.
- Experience in an international/cross-cultural environment.
- Bachelor's degree required.
- Self-driven, agile, calm under pressure, open-minded, and positive.
Preferred
- Master's degree.
- Shanghai-based.
- Overseas study/work experience.
- Community or event marketing experience.
- Experience working with international brands or products.
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For the application, please submit your CV and 3–5 relevant work samples/portfolio, ideally including:
- Published Xiaohongshu / WeChat content + performance data.
- KOL collaboration examples.
- Campaign / event / livestream projects.
- Marketing assets or project case studies (PPT or docs both fine).
WHY EXPATRIO?
- International, diverse, and intrinsically motivated team.
- Autonomous and progressive work environment with low hierarchies and fast decision-making.
- Flexible working hours.
- Individual professional and personal development opportunities.
- Most importantly: The chance to solve an actual problem.
WHY FINTIBA
About us
Expatrio aims is to be the best solution for international students in Germany. With a digital platform approach (an all-in-one app) at the interface of Fintech, Govtech, and Edtech, we are accompanying tens of thousands of students on their entire journey from study preparation and visa application to arriving and living in Germany. Always focusing on the most convenient experience for our users, we are aggregating all the needed services and products in one single place and offer bespoke solutions for everyone.
Does the position sound interesting to you? Then we would be very happy to receive your application.
Your Expatrio team!
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