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Marketing Specialist – dealOS (Fintech M&A SAAS Platform)
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Marketing Specialist – dealOS
About the Role
dealOS is hiring a Marketing Specialist to lead the launch of our platform and build our founder acquisition engine. You'll own the strategy and execution across content, community, and direct outreach to establish dealOS as the go-to platform for founders raising capital.
This is a high-impact role where your decisions directly shape how 10,000+ founders discover and use dealOS. You'll work across content, partnerships, product, and investor relations to drive founder adoption and build the online presence of an early-stage fintech company.
Location: London/Hybrid/Remote
What You'll Do
Content & Thought Leadership (30%)
- Create foundational content assets: fundraising guides, quarterly reports, founder case studies
- Develop and maintain a content calendar (2-3 pieces/week) targeting founder pain points and SEO
- Position dealOS and the team as experts in founder fundraising (blog, LinkedIn, webinars)
- Work with founders to create customer success stories and testimonials
Founder Outreach & Community (35%)
- Build personal presence in founder communities (LinkedIn, Indie Hackers, YC networks, Twitter)
- Design and execute direct founder outreach campaigns (email + LinkedIn)
- Manage partnerships with accelerators, investor networks, and founder organizations
- Attend and represent dealOS at founder events and conferences
Product-Led Growth & GTM (20%)
- Collaborate with product on freemium tier strategy and conversion optimization
- Design founder onboarding campaigns and activation sequences
- Track and optimize key metrics: free-to-paid conversion, founder acquisition cost, retention
- Identify partnership opportunities and co-marketing channels
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Strategic Partnerships (15%)
- Develop relationships with accelerators (YC, Techstars, 500 Global) for cohort access
- Partner with investor networks to reach their portfolio founders
- Create co-branded content and joint webinars with strategic partners
- Manage referral programs and partner incentive structures
What We're Looking For
Must-haves:
- 2-5 years of B2B SaaS marketing, founder-focused product experience, or startup marketing
- Proven ability to create content that resonates with founders/entrepreneurs
- Strong writing skills; comfort with both long-form (guides, reports) and short-form content
- Experience with direct outreach (email, LinkedIn, community engagement)
- Comfort with data: track metrics, run experiments, iterate based on results
- Self-directed and action-oriented; can own strategy and execution in a lean environment
Nice-to-haves:
- Personal founder or startup experience
- Deep network in the founder or investor community
- Experience launching products or building GTM from scratch
- Familiarity with fundraising (investor relations, term sheets, capital markets)
- Experience with marketing automation or CRM tools
Personality fit:
- Genuine interest in helping founders succeed
- Comfortable with ambiguity; excited to build something new
- Collaborative but independent; can work cross-functionally and take ownership
- Curious and coachable; ready to test, learn, and iterate
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Why dealOS
We're building the operating system for founders raising capital. Our investors, advisors, and users include some of the most respected names in venture. You'll work in a fast-moving environment where your impact is directly visible—founders you acquire become active users, partners you land become distribution channels, content you create becomes the playbook for founder fundraising.
You'll get:
- Equity in a well-funded startup in a massive market
- Mentorship from experienced founders and operators
- Direct collaboration with leadership; your ideas matter
- Flexibility and trust; own your strategy and results
- A community of founders actively using the platform
Logistics
- Compensation: Competitive salary + equity + benefits
- Location: [In-person/hybrid in your location]
- Start date: Flexible
How to Apply
- Share:
- Resume/CV
- 2-3 examples of marketing work you're proud of (blog posts, campaigns, strategies)
- Brief note: Why you're interested in this role and what founder acquisition strategy would you prioritize first?
dealOS is an equal opportunity employer. We actively encourage applications from people of all backgrounds.
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Jessica, London
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