BauWatch Group
Marketing Specialist
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Job Description
Help us tell the BauWatch story.
Are you a hands-on B2B marketer who enjoys turning ideas into action? Do you love creating engaging content, organising events, supporting digital campaigns and seeing the measurable impact of your work?
At BauWatch, you'll help deliver marketing activities that strengthen our brand, generate high-quality leads and support our ambitious growth across Uk and Ireland. Working closely with the Country Marketing Manager and our international Group Marketing team, you'll gain experience across content marketing, digital campaigns, PR, events, social media and AI-powered marketing. No two days are the same.
If you're proactive, creative, organised and enjoy making things happen, we'd love to hear from you.
About BauWatch
BauWatch is Europe's leading provider of temporary security and safety solutions. We protect construction sites, infrastructure projects, renewable energy parks, vacant properties and many other locations using smart technology, AI-powered surveillance and our own 24/7 Alarm Receiving Centre.
Operating across 11 European countries, we're an ambitious, fast-growing company with one clear mission: helping our customers protect what matters most.
Your role
As Marketing Specialist UK & ROI, you'll support the Country Marketing Manager in planning and delivering local marketing activities that generate leads, strengthen the BauWatch brand and support our commercial growth.
You'll work closely with local Sales teams, external agencies, our international Group Marketing teams and other department functions to execute campaigns that deliver measurable business results.
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What You'll Do
- Support the delivery of the annual marketing plan for UK & ROI.
- Create engaging marketing content including customer case stories, blog articles, social media posts, newsletters, videos and other campaign materials.
- Support the planning and execution of integrated lead generation campaigns across digital and offline channels.
- Coordinate fairs, customer events and local marketing activities from planning through to execution.
- Work with our PR agency to maximise media coverage and strengthen BauWatch's market leadership.
- Manage and grow our UK & ROI social media presence.
- Collaborate with the central Group Marketing, Scaling and Product teams to localise campaigns, content and marketing materials.
- Maintain and improve local website content while following SEO and brand guidelines.
- Monitor campaign performance, analyse results and recommend improvements.
- Work closely with the Sales team to support pipeline growth and deliver an outstanding customer experience.
- Embrace AI and modern marketing technology to improve productivity, campaign execution and content creation.
- Stay up to date with marketing trends and continuously look for new ideas to improve our marketing performance.
What You'll Bring
We're looking for someone who is enthusiastic, eager to learn and enjoys working in a fast-moving international environment.
Ideally, You'll Have
- Min. 2 years' experience in a B2B marketing role.
- Experience supporting marketing campaigns across multiple channels.
- Strong content creation and copywriting skills.
- Good organisational and project management skills with the ability to manage several projects simultaneously.
- A good understanding of digital marketing, SEO and social media.
- Experience using CRM or marketing automation platforms (such as HubSpot) is an advantage.
- An analytical mindset and an interest in measuring marketing performance.
- Curiosity for AI and new marketing technologies.
- A proactive, hands-on attitude with the confidence to work independently.
- Excellent native-level written and spoken English.
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What we offer
- The opportunity to work for Europe's market leader in temporary security and safety.
- A varied marketing role with plenty of responsibility and autonomy.
- An international environment working with colleagues across 11 European countries.
- The opportunity to work with modern marketing technology, AI tools and automation.
- Excellent learning and development opportunities.
- Hybrid working (2–3 office days per week).
- Permanent employment contract.
- Competitive salary and benefits.
- Modern equipment and collaborative working environment.
- A supportive team that values initiative, curiosity and teamwork.
Ready to join us?
If you're excited about helping build one of Europe's fastest-growing security technology brands, we'd love to hear from you.
Diversity & Inclusion
At BauWatch, we believe diverse teams build stronger businesses. We welcome applications from everyone, regardless of gender, age, disability, ethnicity, religion, sexual orientation or background.
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