Smiley Company
Marketing Specialist, Japan market
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
About Smiley
The Smiley Company is a globally renowned, award-winning licensor working with leading licensees and premier retail partners to bring our family of brands to life. Our presence spans fashion, home, entertainment, lifestyle and consumer goods categories. For over 50 years, Smiley has inspired optimism and creativity through innovative, iconic products that remind people of the power of a smile.
We are a dynamic international business where creativity, collaboration and entrepreneurial thinking drive everything we do.
About the role
SmileyWorld Ltd is looking for a creative and proactive Japanese-speaking Marketing Assistant to support our marketing activities for the Japanese market.
Based in London, you will help manage Smiley’s Japanese social media presence and adapt global content so that it feels relevant, engaging and culturally appropriate for audiences in Japan. You will also support communication and coordination between Smiley’s Global Marketing, Asia Marketing and Japan business teams.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
This part-time role would suit someone who understands Japanese social media, online trends and digital culture and enjoys turning cultural insights into engaging content.
Key responsibilities
- Manage the day-to-day content schedule for Smiley’s Japan Instagram account.
- Create, adapt and localise social content for Japanese audiences while maintaining Smiley’s global brand identity and tone of voice.
- Write and edit Japanese-language captions and other short-form marketing copy.
- Work with the Asia Marketing team to coordinate campaigns, content calendars and other marketing activities.
- Support communication and coordination between Smiley’s Global Marketing and Japan business teams.
- Monitor Japanese social media, cultural conversations and emerging digital trends.
- Identify timely content opportunities, relevant creators, brands and potential collaboration partners in Japan.
- Assist with basic reporting on content performance, audience engagement and relevant market insights.
- Help maintain an organised content calendar and ensure agreed activities are delivered on time.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Qualifications and experience
- Based in London and able to work in the UK.
- Fluent Japanese and strong professional English.
- A strong understanding of Japanese social media, online communities and digital culture.
- Excellent Japanese writing skills, with the ability to adapt messaging for different audiences.
- Creative, organised and proactive, with strong attention to detail.
- Comfortable communicating and collaborating with colleagues across the UK, Asia and Japan.
- Able to manage priorities independently within a part-time working schedule.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Location