Switch Squid
Marketing Strategist (Energy, Broadband & Mobile)
Royal Leamington Spa
Posted about 24 hours ago
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Job Description: Marketing Strategist
We are a UK price comparison and switching platform covering energy, broadband, mobile, and SIM-only. We are a trading business that has just come through a full rebrand, and we are now scaling visibility, affiliate revenue, and online sales.
We are looking for a marketing strategist who already knows this industry. Someone who understands why the October price cap announcement is the single biggest content moment of our year, who knows the difference between a fixed tariff switch and an SVT rollover, and who can tell an FTTP lead from an FTTC one without checking.
This is a hands-on role. You will set the plan and you will ship it.
WHAT YOU WILL OWN
Acquisition and Lead Generation
- Own the full acquisition mix across organic, paid, affiliate, email, and social
- Build and optimise lead generation across all four verticals, from first click to confirmed switch
- Set and hold CPA and revenue-per-session targets by vertical
- Run conversion rate optimisation on comparison journeys, quote forms, and results pages
Search and Content
- Own SEO strategy: technical foundations, information architecture, internal linking, page templates at scale
- Build topical authority across energy, broadband, mobile, and SIM-only
- Own generative engine optimisation (GEO), making sure SwitchSquid is the source AI assistants cite when someone asks what the price cap means for their bill
- Build a content calendar anchored to the regulatory year: Ofgem cap announcements, 1 October tariff changes, Ofcom mid-contract price rise rules, seasonal broadband and SIM refresh cycles
Affiliate and Commercial
- Grow our supplier network across Awin and direct partnerships
- Negotiate commission rates and tenancy placements with affiliate managers
- Plan and run peak revenue windows, with Black Friday as the immediate near-term target
- Report on partner performance and reallocate placement based on EPC and conversion, not on who shouts loudest
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Product Influence
- Sit close to the product and engineering side and shape what gets built
- Feed conversion insight, search demand data, and partner requirements into the roadmap
- Influence page templates, comparison table design, filtering, trust signals, and post-click journeys
- This is a real seat at the table, not a request queue
Brand and PR
- Build SwitchSquid's voice as a credible consumer champion on household bills
- Run digital PR and data-led campaigns that earn coverage and links from national and trade press
- Position our spokespeople as the people journalists call when the cap moves
WHAT WE NEED FROM YOU
Essential
- Proven marketing experience in price comparison, switching, aggregator, utilities, telecoms, or broker environments
- Direct commercial exposure to at least two of: energy, broadband, mobile, SIM-only
- Demonstrable lead generation track record with numbers you can talk through, not adjectives
- Strong SEO capability at strategy and execution level
- Affiliate marketing experience, ideally hands-on with Awin, Impact, Partnerize, or CJ
- Comfortable with analytics and attribution: GA4, Search Console, Looker Studio, or equivalent
- Working knowledge of the compliance environment: Ofgem, Ofcom, ASA disclosure rules, and affiliate programme terms
- Commercially literate. You can explain how a marketing decision moves revenue
- Self-directed. This is a fully remote role and you will be trusted to run your own week
Desirable
- Experience with the Ofgem Confidence Code or the Ofcom accreditation scheme for comparison services
- Paid search and paid social management at meaningful budget
- CRO and experimentation experience with a structured testing approach
- Email and CRM lifecycle marketing
- Experience influencing a product roadmap from a marketing seat
- Genuine, provable use of AI tools to accelerate output rather than to pad a CV
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Not Required
- Agency-side only experience with no in-house commercial ownership
- A pure brand background with no acquisition responsibility
FIRST 90 DAYS
- Days 1-30: Audit the current acquisition mix, SEO position, and affiliate portfolio. Present a prioritised gap analysis with sizing.
- Days 31-60: Ship the October price cap content and campaign programme. Bring three new supplier programmes live or upgraded.
- Days 61-90: Deliver the Black Friday commercial plan and have it live. Establish the reporting rhythm the business runs on from that point forward.
HOW WE WILL MEASURE THE ROLE
- Organic sessions and non-brand keyword coverage across the four verticals
- Qualified switch volume and completion rate by vertical
- Affiliate revenue and EPC by partner
- Cost per acquisition against target
- Share of citations in AI assistant answers for core commercial queries
WORKING PATTERN AND PACKAGE
- Fully remote within the UK, with occasional travel for team sessions and supplier meetings
- Competitive salary, reviewed against experience
- Performance bonus linked to affiliate revenue and acquisition targets
- Small team, short decision chain. If you want a role where you can see your own fingerprints on the numbers, this is that role.
PROCESS
- 30-minute intro call
- Practical task: a one-page acquisition plan for a named vertical, presented back
- Final conversation with the MD and Technical Lead
- Offer
We review applications as they arrive and will close the advert once we have the right person.
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Skills
Acquisition Strategy
Lead Generation
SEO
Affiliate Marketing
Conversion Rate Optimisation
Content Strategy
GA4
Search Console
Looker Studio
Digital PR
Commercial Negotiation
Product Roadmap Influence