SocialsGroup
Marketing Strategist (Part time, hybrid UK)
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About the Role
We are the outsourced marketing department for a dozen UK restaurant brands. Clients hitting £100k weeks, videos past 20 million views, number one spots on TripAdvisor. Behind that sits Slate, our own operating platform, and an AI-heavy stack that runs scheduling, client portals, and per-client agents.
This is a UK hybrid role: remote most of the time, and out on the road to see clients. Our clients are restaurants, and the person they deal with should be able to walk into the room, see what the place is actually like, be there on shoot days, and bring that back into the plan. Expect a client visit most months once you are up to speed, across Glasgow, Edinburgh, Liverpool, Bath, Cheltenham, and wherever the next ones are.
You work alongside three people. The Creative Director owns the creative: the shoots, the cuts, what the content is. The Senior Marketing Operations Lead owns the systems: the automations, the landing pages, the campaign builds, the technical side. The founder owns the client relationships today and wants to hand most of that to you. You own the month for your clients: what goes out and when, that it is right, and that the client feels looked after the whole way through. You are the last pair of eyes before anything reaches a client, and the person who answers when they message.
It starts part-time, two to three days a week, because the first job is a handful of clients done properly. We take on more clients every quarter and the intention is that this becomes the full-time job as the list grows, with you.
What You Will Own
- Be the last check before a client sees anything: cuts, captions, covers, links, automations, dates. If it is wrong, it stops with you.
- A portfolio of clients day to day: the relationship, the month ahead, the monthly check-in call, and the experience of working with us.
- The content schedule for your clients in Slate: pieces prepped, covers chosen, dates set, approvals chased, nothing going out late or unchecked.
- Turning what a client asks for into a brief the Creative Director and editors can build from without coming back for the missing half.
- Reviewing editor cuts before they reach a client, with feedback specific enough to act on.
- Each client's DM and comment automations saying the right thing. The Senior Marketing Operations Lead builds them; you check and test them.
- The value adds for your clients: the quick wins (email signatures, listings, links, landing pages) and the longer plays, so the client sees the whole service, not just the content.
- Being on the ground: client visits, shoot days alongside the Creative Director, the odd casting call, and the follow-ups that come from being in the room.
- The numbers for renewals: what we delivered, what moved, what is blocked on their side, so the founder walks into every renewal call with the case already built.
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What the Days Look Like
- Take a brief, confirm it back in a few lines, then deliver it end to end.
- Handle client WhatsApp and email yourself, in our voice, without needing every message checked first.
- Click every link, test-message every flow, and attach the evidence when you report it done.
- Comment on and approve editor cuts, chase the revisions, keep the pipeline moving.
- Chase the onboarding pieces a new client owes us: access forms, brand profile, ad accounts, domains. Keep the access register honest.
- Coordinate shoot days and be the calm one when a shoot day moves.
- Notice when a client's own information is wrong or out of date, and say so rather than copying it forward.
- Escalate anything you are stuck on inside 30 minutes, with what you have already ruled out.
- Close each working day in your own words: what shipped, what is verified, what is blocked, tomorrow's one priority.
- Keep everything in Slate. It is the one place the team and the client hub read from.
You
- Two to four years as the day-to-day contact for clients at an agency, or running social and marketing for a hospitality brand yourself. This is a doing role rather than a strategy-deck role.
- Comfortable being the client's main point of contact. You can hold a check-in call, say no politely, and come off a difficult message without needing to be talked down afterwards.
- Happy on the road. You would rather see the restaurant than read about it, and a shoot day is a good day.
- You verify by reflex. You would not say a link works without clicking it.
- Confident with AI tools in daily marketing work, and in checking what they produce before anyone else sees it.
- You look before you ask. If the answer is on the client's website or in the shared folder, you have already found it.
- Organised in public: your work is visible in the system without anyone having to ask where things are.
- UK based, with the right to work here and able to travel. Central Scotland, the North West, or the South West is a plus, not a requirement.
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How It Works
- Two to three days a week to start, hours flexible around UK client hours. Full-time is the plan as the client list grows.
- £138 a day, invoiced monthly or PAYE to suit, reviewed after three months.
- Hybrid: remote by default, on the road to clients across the UK when it matters, travel, and stays paid.
- Our tools: Slate, our own platform; ManyChat, Buffer, Frame.io, Meta Business Suite, Google Business Profile; Claude and AI agents in daily use.
- We start with a paid trial of one to two weeks on live work. No long interview process and no take-home exercise written for its own sake. You do the actual job, paid, and we both decide from there.
Apply on our site: https://internal.socialsgroup.com/careers/role-marketing-strategist-uk. It takes ten minutes and asks for two examples of work you ran yourself. Applications are only assessed through that form.
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