Aiimi
Marketing Strategy Manager – Maternity Cover (12 months)
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Job Description
Aiimi is a British technology and services company on a mission to turn enterprise data from a source of chaos and risk into a trusted, strategic asset. Through our Automated Data Governance platform and expert consultants, we help our customers get business value – from national security and critical infrastructure providers to leading global brands and government agencies.
We are looking for an experienced marketer to join our team on a fixed-term maternity cover contract for 12 months. As Marketing Strategy Manager, you’ll be responsible for developing and executing integrated marketing strategies that support business growth, drive demand, and align with company-wide objectives. This is a high-impact, cross-functional role that requires both analytical thinking and creative instinct. You’ll be instrumental in shaping go-to-market approaches, owning campaign strategy, identifying growth opportunities, and helping the business position itself effectively across competitive, emerging, and regulated markets.
Key Responsibilities
- Develop and lead the annual and quarterly marketing strategy in line with company goals, sales targets, and market opportunities.
- Shape messaging and positioning strategies for Aiimi’s services and software.
- Define audience segmentation, buyer personas, and channel strategies to support customer acquisition and retention.
- Build and lead integrated go-to-market strategies for new offerings, campaigns, and vertical-specific propositions.
- Work with Product Marketing, Sales, and Services teams to define campaign objectives, messaging, and success metrics.
- Oversee the strategic planning and rollout of high-impact demand generation campaigns to target our Ideal Customer Profile.
- Set KPIs and success metrics for campaigns, ensuring performance is tracked, analysed, and optimised over time.
- Use data and insights to refine positioning, channel mix, and messaging based on audience engagement and pipeline contribution.
- Partner with Sales and Business Development to align on lead quality, nurture workflows, and conversion strategies.
- Collaborate with the wider marketing team (content, digital, design) to ensure execution aligns with strategic goals.
- Support leadership with market research, competitive intelligence, and strategic insights that inform growth priorities.
- Help ensure Sales and Services teams are equipped with the right messaging, tools, and collateral to engage target audiences effectively.
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About You
- 5+ years’ experience in B2B marketing, with a focus on marketing strategy, campaign planning, or go-to-market execution.
- Proven ability to create and implement marketing strategies that generate pipeline and drive growth in a consultancy or tech business.
- Strong understanding of data-driven marketing, buyer journeys, segmentation, and lead lifecycle management.
- Exceptional written and verbal communication skills, with the ability to distill complex ideas into clear, concise messaging.
- Experience working closely with sales, product, and leadership stakeholders.
- Confident managing multiple projects, timelines, and cross-functional teams.
- Desirable but not essential: Experience in a data, AI, or enterprise software company; familiarity with tools such as HubSpot, Salesforce, Google Analytics, and LinkedIn Campaign Manager; a background in product marketing, consulting services, or multi-service organisations; experience developing positioning and messaging frameworks.
- Must be eligible to work and based in the UK and able to attend our Milton Keynes office on a hybrid basis.
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Job Benefits
- 25 days annual leave (plus bank holidays)
- Flexible working options – hybrid
- Mental health and wellbeing support, including access to counselling
- Annual wellbeing allowance (e.g. personal training, fitness, wellness apps)
- Up to 10% of your salary in employee benefits, including critical illness cover, life insurance, and private healthcare (post-probation)
- Generous company pension contribution
- Ongoing professional development and training opportunities
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