Enterprise Holdings
Marketing Strategy Manager
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Overview
As we continue to build a team that drives us forward, the Marketing team is excited to announce the opening for an EU Marketing Strategy Manager – Replacement & Leisure Division, based at our European Headquarters in Egham, Surrey.
The Marketing Manager is responsible for marketing strategies and go-to marketing plans for the Replacement & Leisure Division across the European Corporate Countries to drive sustained growth by driving engagement with our brands and delivering on established business KPIs. The Marketing Manager leverages insights and historical performance to inform marketing strategies and optimizations to drive marketing impact and investments. The Marketing Manager regularly interacts with Sales and Operations teams to ensure marketing strategy alignment with business/sales strategies. The Marketing Strategy Manager balances the needs of established business, while proactively evaluating new opportunities to drive key marketing objectives – including brand awareness and consideration, lead generation, product positioning, client onboarding and retention, and sales enablement. This position collaborates regularly with Brand and Digital Strategy, as well as internal and external marketing and Communications teams/agencies, to define, grow and connect with target audiences through compelling messaging across marketing funnel positions – ensuring our brands and messaging reach the right audiences at the right time. Based on business objectives, this position is responsible for creating, managing the implementation, and optimizing marketing strategies and budgets.
Organization Overview
We’re Enterprise Mobility. A family-owned, global mobility leader with a $39 billion turnover, nearly 90,000 team members, and operations in 95 countries. Led by CEO Chrissy Taylor, the third generation of the Taylor family, we’re built on a legacy that gives us the stability to focus on the long-term success of our people, our customers and our business.
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From a fleet of seven cars, more than six decades ago, to a global network serving consumers, businesses and governments, Enterprise Mobility is a leading provider of mobility solutions including car rental, fleet management, flexible vehicle-hire, carsharing, vanpooling, car sales, truck rental, vehicle subscription, luxury rental, technology solutions and more, to help make travel easier and more convenient.
Additional Information
- Location: Egham, Surrey, TW20 9FB (Plenty of free on site parking and approx. 15 minutes walk from Egham station)
- Hybrid: 3 days in the office, 2 days working from home.
- Salary: Competitive
- Hours: 45 per week
Please let us know about any accommodations you may need to participate in the recruitment process.
Please note that all applicants must have the ability to pass a security check involving financial probity and basic criminality.
Responsibilities
- Manage, develop, and implement marketing plans, campaign strategies, programs, and materials, to deliver against objectives (e.g. days earned growth, new account growth, referral growth, ancillary product sales, and other quantifiable business outcomes)
- Leverage market, B2B and/or B2C customer performance, and brand health insights to inform and tailor marketing strategies, plans, campaigns, and optimization opportunities for RLD across the customer journey lifecycle
- Develop comprehensive and strategically aligned business briefs that clearly articulate marketing objectives, target audience insights, key messaging points, as well as creative inspiration and guidelines
- Manage and develop strong relationships with internal Marketing teams, business partners, and external agencies (when applicable) to align campaign planning, creative development, execution needs, and performance follow-up
- Monitor all business, industry, market, competitor, technology, and consumer trends to identify opportunities for innovation and competitive advantage
- Align marketing plans and campaign priorities with business objectives, stakeholder needs, customer priorities, and available performance insights, ensuring broader objective clarity across Marketing teams
- Manage assigned marketing budgets through disciplined campaign performance measurement and return on investment, recommending adjustments that improve marketing effectiveness and support business priorities
- Manage monthly reporting on key initiatives, performance measures, campaign results, and progress towards business objectives
- Seek to improve job performance through self-assessment, skill development, training, and goal setting
- Maintain a regular and reliable level of attendance and punctuality
- Perform miscellaneous job-related duties as assigned
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Qualifications
- Successful track record with marketing brands and channels
- Comprehensive (end to end) marketing experience
- Excellent verbal and written communication skills across all levels of employees and management
- Ability to juggle multiple responsibilities, meet deadlines, and prioritize to complete work on a timely basis
- Excellent organization and time-management skills
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