BNP Paribas
Markets 360 Communications Officer - Associate
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Company Purpose
Our company purpose is to contribute to a responsible and sustainable economy by financing and advising clients according to the highest ethical standards.
Our Employer Promise
Our Employer Promise is built around three pillars:
- Being a great place to work
- Committed to sustainability and having a positive impact
- Being dedicated to the development of our people
Business Area
The mission of the UK Stakeholder Relations perimeter is to showcase, coordinate, and enhance our UK and Group commitments to our stakeholders, particularly across Strategy, Communications (media relations, internal communications, and events activity, e.g., sponsorships and corporate memberships), Sustainability, Community Engagement, Diversity and Inclusion (D&I), and Culture. This is done to effectively steer engagement to best support our continuous growth in the UK.
The UK Communications team is responsible for ensuring that the BNP Paribas brand is protected and promoted in the UK. The team manages all media relationships for the bank in the UK as well as all internal communications for UK Territory Management, Global Banking, and UK Functions.
Its core functions are media relations, internal communications, sponsorship and partnership management, events, content creation for Group and Corporate and Investment Banking (CIB) outlets across EMEA, and communications coordination. The department also provides a broad range of communications support to Global Markets and liaises with Group Communications and CIB Company Engagement to ensure that all messaging is supportive of Group aims.
Job Purpose
The job purpose is principally to support the promotion of the Markets 360 Strategy and Economics division through the creation and delivery of a media strategy across both broadcast and traditional media, and be prepared to support across the Media team as and when required.
Key Responsibilities
Media Relations
- Create and deliver a media relations plan designed to promote our spokespeople and economic research to a C-suite audience
- Build strong contacts, particularly with broadcast media, in order to develop Markets 360 profile on TV and share all coverage in a timely fashion
- Create a diary of upcoming relevant announcements – both internal and external
- Ensure high business & ethical standards in implementation of media campaigns
- Share strategic initiatives with peers from the platforms and capitalize on best practices
- Strong collaboration with the rest of the media team
Business Planning, Management & Strategy
- Play a part in defining and developing the Stakeholder Relations strategy, look to continually strengthen our offering, increasing our client impact and enhancing our reputation
- Align communications strategy to business priorities while taking into consideration at all times the Bank’s 4 key pillars and mutualize where possible, aligning with a “One Bank” approach
- Strategically monitor key trends in media relations to stay at the highest quality levels in terms of ideas and delivery
Coordination With Other Teams / Business Areas
- Ensure strong relationships with media and wider communications functions across the Group
- Ensure a strongly positive network of relationships with key stakeholders internally
- Look to systematically gain market intelligence from outside BNP Paribas
- Follow BNP Paribas policies & procedures
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Communications Management
- Develop media relations strategy for Markets 360 in conjunction with the Team Head and media team
Other Contributions
- Support amplification of Group and UK-wide messaging through judicious use of UK CIB LinkedIn account and that of Head of UK Territory, as well as UK website, with necessary approvals
- Look to collaborate with other UK, European teams or across the regions, including the US and Asia
- Very systematic in gaining market intelligence from beyond the BNPP walls to leverage
- Challenging the business to focus on value-added events, while considering significant cost restraints
- Openly share tools and procedures with other BNP Paribas events professionals
- Build strong working relationships with internal clients
- Raise the profile of the team within the business line and across BNP Paribas as a whole
- Promote greater cross-business line / métiers / regional collaboration on media relations
Requirements
Essential Skills and Experience
- Experience in strategic communications planning and running campaigns
- Excellent understanding of corporate branding and audience engagement
- Knowledge of media relations best practice and tools
- Experience working with journalists and broadcast
- Experience in communications management in the banking and/or investment sector, preferably in a leading financial institution
- Demonstrated ability to deal with strong personalities and at C-suite level
- Fluent English skills, both written and spoken
Transversal Behavioural Skills
- Ability to work under pressure and to tight deadlines
- Diplomatic, assertive, able to manage senior stakeholders
- A self-starter, proactive with a can-do attitude
- Creativity - ability to think from different perspectives in different situations
- Ability to remain calm in a highly pressurized environment. Flexible, versatile, and copes well under pressure
- Open-minded, and proactive in the promotion of new ideas
- Excellent interpersonal skills - ability to liaise in a professional manner with all levels of staff / management and external contacts (180 degrees)
- Ability to work effectively and collaboratively in a team or as an individual contributor
- Flexible, willing, enthusiastic, and "hands-on" approach - ability to work flexible hours
- Tactful and diplomatic - confidentiality / discretion required at all times
- Open, honest, and direct – is comfortable giving and receiving constructive feedback
And of course, we expect all our colleagues to embody and practice the Group values (alignment with the Bank’s strategy, commitment, work ethic, integrity, and Code of Conduct).
A Bit More About Why You Should Join Us
We’re a Great Place to Work
- We aim for optimal work/life balance (depending on role, this includes hybrid working, flexible working, and agile)
We are Proud of Our Award-Winning Flexible Benefits and Health & Wellbeing Strategy
Our flexible benefits include:
- Generous holiday allowance of at least 26 days (plus bank holidays) – with option to buy and sell holidays
- Valuable financial plans – a 12% non-contributory pension which has been moved to sustainable investments*, life assurance*, income protection, and personal accident insurance
- Extensive wellbeing and mental health offering – one of the most advanced private medical schemes in the UK, dental cover, wellbeing app, Cognitive Behavioural Therapy support, subsidized gym memberships, bespoke health assessments including genetic testing, Private GP (including digital GP services to parents of employees), Employee Assistance Programme, menopause & fertility support (we are an accredited Menopause Friendly Employer), neurodiversity assessment and support
- Key onsite services and facilities in London – include physiotherapy, nutrition, massage therapy, physiology, mental health first aiders, seasonal flu vaccinations, and free onsite fitness center
- Plus, emergency back-up care for dependants, green car leasing, season ticket loan, and a range of other benefits
- Subject to relevant caps
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As the Euro Zone’s Largest Bank, We Are Committed to Having a Positive Impact in the World
- For example, we are committed to Net Zero in all of our financing and investment portfolios by 2050. By 2030, 80% of our energy production financing will be low carbon
- But impact for us means more than climate. It means empowering our people every day. Everyone gets four volunteering days each year - in 2023, we achieved over 18,000 hours of volunteering across the UK and reaching over 4,500 young people
We Believe in Our People
- We support our people to develop skills to adapt to the ever-evolving world of work and to prepare for the jobs of today and tomorrow. We do this through a comprehensive training offering, talent programmes, mentoring, career days, and in-house career tools
- We are proud of the number of our people who progress and secure new roles internally. In fact, in 2023, nearly half of our positions in UK CIB were filled internally
- Investing in our people also means we have a collaborative and inclusive culture:
- Direct feedback from our people shows that our internal culture sets us apart from our industry peers
- Each year, nearly 30,000 employees globally are involved in professional networks that play an active role in promoting Diversity and Inclusion within the Group. These include our:
- Pride Network
- Ability Network (which supports disabled employees)
- MixCity (gender equality network)
- Women in Global Markets
- Women in Global Banking
- Women in IT
- Diversity Equity & Inclusion in Technology
- Early Careers Network
- Multicultural Network
- Parents & Carers Network
Equal Opportunities
BNP Paribas is committed to providing a work environment that fosters diversity, inclusion, and equal employment opportunity without regard to age, disability, gender reassignment, marriage or civil partnership status, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other legally protected status.
Adjustments
We don’t want anyone to be disadvantaged in our recruitment processes, so if you have a disability or health condition which may mean that you’d benefit from some adjustments or additional support, please let us know as early in the process as possible.
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