Applied Intelligence Consulting (Singapore)
MD, EU – Consumer Devices (Mandarin Required)
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Location: United Kingdom / Germany
Coverage: Europe
Industry: Consumer Devices / Consumer Technology / Consumer Goods
Language: Mandarin & English (Mandatory)
Company Overview
Our client is a high-growth global consumer technology company, recognized as the #1 player globally in its category. The company has a rapidly expanding presence across North America, Europe, and Asia. Originally a successful consumer product business, it has evolved into a broader consumer technology ecosystem, including hardware, software, mobile applications, and data-enabled products and services. Growth has been driven by product innovation, consumer-centric design, brand building, and sophisticated e-commerce execution. Europe is a major strategic market as the company continues to build its position as a new generation global consumer brand. The company is appointing a Head of Europe to take end-to-end ownership of the region and lead its next phase of growth.
Role Summary
The Head of Europe will serve as the company’s senior business leader for the region, responsible for growth, commercial performance, market share, go-to-market (GTM) strategy, and regional development. This is a broad regional leadership mandate, requiring the determination of priority countries, categories, products, consumer segments, and channels. The role involves building an integrated omnichannel business, combining Amazon EU, DTC, retail/distribution, and omnichannel strategies into a coherent European growth plan. Understanding the differences between European markets is essential, with tailored GTM, channel mix, and investment priorities by country.
Key Responsibilities
- Own the overall European business strategy and commercial performance.
- Develop and execute a multi-year growth strategy to significantly increase market share across Europe.
- Identify priority countries, categories, products, consumer segments, and channels.
- Drive growth across Amazon EU, DTC, retail, distributors, and other relevant channels.
- Build an integrated omnichannel strategy across online and offline channels.
- Lead European GTM and product commercialization, determining how global products should be positioned, launched, and scaled in different markets.
- Identify opportunities for new product launches, category expansion, and localization based on consumer insights and competitive dynamics.
- Drive consumer demand and sell-out, focusing on end-user sales rather than just distribution or retailer sell-in.
- Develop and manage senior relationships with major retailers, marketplaces, distributors, and strategic partners.
- Balance growth with profitability, pricing, margin, inventory, and channel economics.
- Build the regional strategy around the company’s hardware, software, app, and data ecosystem.
- Partner closely with global Product, Marketing, E-Commerce, Supply Chain, Finance, and Operations teams.
- Build, lead, and develop a high-performing European organization.
- Represent the European market to global leadership, ensuring regional priorities influence product, investment, and strategic decisions.
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Ideal Candidate Profile
- Commercially strong consumer leader with significant experience building and scaling businesses across multiple European markets.
- 10–15+ years of experience in consumer devices, consumer electronics, small appliances, health & wellness, beauty, mother & baby, FMCG, or adjacent consumer categories.
- Significant multi-country European commercial leadership experience.
- Experience owning a regional, country, or business-unit P&L, or equivalent end-to-end commercial accountability.
- Strong experience across Amazon, DTC, retail, and distribution channels.
- Proven track record of building or scaling omnichannel consumer businesses.
- Strong understanding of GTM and product commercialization across different European markets.
- Demonstrable experience driving consumer demand, sell-out, and market-share growth.
- Strong consumer, commercial, and analytical judgment.
- Understanding of pricing, margin, inventory, and channel economics.
- Experience leading cross-functional and geographically distributed teams.
- Ability to move fluidly between regional strategy and hands-on market execution.
- Professional fluency in Mandarin and English is required, due to frequent collaboration with senior stakeholders and global HQ in China.
- Candidates currently operating as Europe GM, Regional GM, Managing Director, Commercial Director, VP Europe, Country GM, or senior Omnichannel/E-Commerce leaders with genuine end-to-end commercial ownership are particularly relevant.
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Opportunity
- Take meaningful ownership of Europe for the global #1 player in its category at a critical stage of international growth.
- Broad ownership of the European business with significant autonomy over country, channel, GTM, and investment strategy.
- Mandate to materially grow European market share.
- Ownership across Amazon, DTC, retail, and omnichannel growth.
- Significant influence over product commercialization and localization.
- Opportunity to shape the development of a hardware, software, app, and data ecosystem across Europe.
- Access to the platform and resources of an established global category leader.
- Significant scope to build the regional organization and its next stage of growth.
- For a consumer leader who understands how to win across Europe’s fragmented markets, this is an opportunity to take true regional ownership and build the next chapter of a global consumer technology business.
Only shortlisted candidates will be contacted
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