ATG Entertainment UK
Measurement and Implementation Manager
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Based at our Shaftesbury Avenue office and reporting to the Senior Product Insights Manager within Product and Engineering, the Measurement and Implementation Manager owns the technical measurement architecture for ATG web and native app platforms. You will design and govern the data layer, implement GA4 event schemas and ecommerce tracking, run server-side Google Tag Manager deployments, and maintain app tracking and mobile attribution integrations. Your work makes sure reliable data reaches analytics, BigQuery and the ad platforms, so product, commercial and marketing teams work from numbers they trust.
This role brings work currently delivered by an external agency in-house. You will lead that handover, document what has not been documented before, and become the internal technical owner of the measurement stack. The remit of the team is expanding from insight generation to owning the measurement platform end to end, and this role sits at the centre of it.
You will be the main technical partner to Product, Engineering, Marketing and external vendors, accountable for measurement governance, tracking for new product releases and territory launches, data quality monitoring, and consent-aware measurement. Day to day you will run QA and anomaly detection, resolve discrepancies across GA4, mobile attribution and the ad platforms, and put monitoring in place so tracking failures surface in days rather than months.
We are looking for a pragmatic, hands-on measurement engineer. You pair technical execution with clear communication, explaining tracking problems to people who do not work in analytics, and you keep the tracking architecture current as privacy rules and platforms change.
This is a permanent, full-time role with hybrid working.
Key Responsibilities
- Own the technical implementation of digital analytics across ATG web and app platforms, delivering tracking that is accurate, scalable and privacy compliant.
- Act as the internal technical owner of the measurement stack, covering Google Tag Manager, GA4 and the tracking that feeds BigQuery.
- Lead the transfer of measurement and implementation work from our external agency to in-house, including knowledge transfer, documentation and continuity of reporting.
- Design, implement and maintain server-side tracking in Google Tag Manager across all sites, keeping data accurate as browser and privacy rules change.
- Own GA4 implementation across web and app, covering event schemas, custom dimensions, ecommerce tracking and cross-platform measurement.
- Own the data layer strategy across web and app, setting the standards and working with engineering teams so tracking stays consistent through releases. Implement tracking for new product releases, features and territory launches, working with product managers from design through to release.
- Support the experimentation programme with reliable measurement, so tests report on data the business trusts.
- Own data quality monitoring across web and app, including QA, anomaly detection and alerting, so tracking failures surface quickly.
- Implement and maintain marketing and advertising pixels and conversion APIs across paid media platforms, supporting accurate conversion tracking and attribution.
- Own mobile app tracking and attribution, including lifecycle events, deep linking and integration with analytics and marketing platforms.
- Own measurement governance, including naming conventions, schemas, change management and documentation.
- Manage consent management integrations so tracking meets GDPR and other privacy requirements across the UK, US, Germany and new European markets.
- Resolve tracking discrepancies across GA4, mobile attribution and the ad platforms, finding root causes and fixing them at source.
- Keep ahead of changes in browsers, mobile operating systems, privacy regulation and analytics platforms, and evolve our tracking architecture accordingly.
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Essential
Your skills, qualities, and experience
- Extensive hands-on experience with Google Tag Manager, including advanced tagging, debugging and server-side implementations.
- Strong GA4 expertise, covering event-based tracking, ecommerce measurement and cross-platform web and app analytics.
- Proven experience designing data layers and working with developers to deliver consistent tracking across web and mobile.
- Experience implementing and maintaining conversion and pixel tracking across major paid media platforms such as Google Ads and Meta.
- A strong focus on data accuracy, with practical experience of QA, debugging and monitoring tracking in production.
- A confident communicator who explains technical tracking concepts clearly to people outside analytics.
Desirable
- Hands-on mobile app analytics experience, including event schemas and lifecycle measurement.
- Experience implementing and managing Branch.io or a similar mobile attribution and deep linking tool.
- Working knowledge of BigQuery and SQL alongside GA4.
- Experience bringing measurement work in-house from an agency, or building the capability from scratch.
- Experience supporting an experimentation or CRO programme from an implementation and technical enablement perspective.
- Knowledge of privacy-first measurement, including consent mode, ATT, enhanced conversions and cookieless approaches.
- Experience of app and web tracking in a ticketing or ecommerce environment where cross-device journeys are business critical.
- Familiarity with attribution models and how implementation choices affect marketing performance measurement.
- Experience integrating analytics and app data with a Customer Data Platform or CRM.
About Us - Our Values
ATG Entertainment's values set the tone for how we work, how we treat one another, and the culture we continue to build across the UK and the wider organisation.
- THRIVE doing what we love (with passion and dynamism)
- CONNECT through every act (with collaboration and kindness)
- DARE to do different (with curiosity and courage)
- PERFORM at our best (with customer focus and ownership)
Our Corporate Social Responsibility pillars
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Everyone At ATG Entertainment Is Expected To Play Their Part In Achieving Our Goals And Upholding Our Corporate Social Responsibility Priorities
- Inclusion: Committing to creating and upholding a positive, inclusive culture that nurtures potential and supports well-being.
- Sustainability: Playing your part in reducing our environmental impact and finding more sustainable ways of working.
- Next Generations: Encouraging the next generation in live entertainment by contributing to our outreach and training programmes, including mentoring students and trainees, and supporting our Creative Learning and Community Partnerships work.
Our culture
You'll help us uphold a positive culture around meeting our obligations, by having a positive attitude to health and safety, legal and insurance requirements and take care to understand our policies and procedures.
We are all expected to participate actively in the life of the company, and opportunities will arise for you to collaborate with others across the business. Everyone at ATG Entertainment is expected to be flexible and adapt as the needs of the business change, taking on new or different responsibilities as the need arises.
Our Inclusion, Diversity, Equity and Access Mission Statement - A Stage for Everyone
Our stages are a platform for compelling stories - stories that are for all, by all, and of all. We shine our spotlight on our differences and believe that understanding and celebrating these differences makes us better global citizens. We are passionate about the pursuit of true diversity and equality. We strive to make our venues beacons of these ideals in our communities. Onstage and off, we hold ourselves accountable for nurturing an inclusive culture, one in which everyone can bring their authentic selves. At ATG entertainment, we provide a stage for everyone.
We recognise that we do not have all the answers; but we strive to listen, to learn and to change in order to ensure ATG Entertainment becomes a truly inclusive organisation. We therefore welcome and encourage applications from individuals from the widest possible range of backgrounds and particularly welcome applications from those currently underrepresented in our workforce.
We are a Disability Confident Committed Employer, which means that we are taking action to ensure that people with disabilities and long-term health conditions feel supported, engaged and able to fulfil their potential in the workplace. We will offer an interview or recruitment event to disabled candidates who tell us they wish to participate in the scheme and who demonstrate in their application that they best meet the essential criteria for the role. Where we receive more applications than we are reasonably able to interview for any given role, we will retain applications for the next available interview opportunity wherever possible.
If you'd like to discuss accessibility prior to applying, please email recruitment@atgentertainment.com for a confidential discussion.
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