Publicis Groupe Holdings B.V
Measurement Lead
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Company Description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa.
We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for five years in a row, Media Week's Agency of the Year 2025 and one of the Sunday Times Best Places to Work 2025.
Overview
The Measurement Lead will own and drive the measurement agenda across assigned Kellanova segments, brands and markets, ensuring that measurement is not just reported, but actively used to improve marketing effectiveness, investment decisions and learning maturity.
This role sits at the intersection of analytics, media strategy, data governance, experimentation and client leadership. It requires someone who can connect technical measurement outputs — including MMM, causal analysis, geo-lift testing, incrementality studies, dashboards and campaign measurement — with the practical needs of planners, strategists, channel teams and senior Kellanova stakeholders.
The Measurement Lead will be accountable for setting measurement direction, identifying gaps, shaping testing roadmaps, overseeing the use of MMM and experimentation outputs, improving data quality, and ensuring recommendations are translated into clear actions that influence planning and budget decisions.
Measurement Strategy & Leadership
- Lead the development and implementation of measurement strategies across assigned Kellanova segments, brands and markets.
- Translate high-level business, brand and media objectives into clear KPI frameworks, learning agendas and measurement plans.
- Partner with strategy, planning, channel, data, reporting and global measurement teams to ensure measurement is embedded throughout the planning and activation process.
- Act as the senior measurement partner for internal teams and Kellanova stakeholders, ensuring work is commercially relevant, analytically robust and clearly connected to business decision-making.
- Identify measurement gaps across markets, brands, channels and reporting processes, and shape practical solutions to improve measurement maturity over time.
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Test & Learn / Experimentation Ownership
- Own the Test & Learn roadmap across assigned areas, ensuring experiments are strategically prioritised and designed to answer meaningful business questions.
- Oversee the design and execution of incrementality tests, including geo-lift tests, randomised control trials and other causal measurement approaches.
- Ensure test proposals are supported by appropriate pre-test analysis, including sufficiency checks, budget requirements, reach assumptions, regional considerations, exclusions and success metrics.
- Monitor live tests to ensure they remain on track, escalating risks around feasibility, delivery, data availability or statistical confidence.
- Translate test outcomes into simple, actionable recommendations that inform future planning, channel strategy and investment decisions.
MMM, Econometrics & Investment Effectiveness
- Lead the interpretation and application of Media Mix Modelling outputs, ensuring MMM is used to guide planning, optimisation and budget allocation decisions.
- Help teams understand and apply response curves, saturation points, marginal ROI, average ROI, diminishing returns and channel interdependencies.
- Challenge simplistic interpretations of MMM outputs where needed, ensuring recommendations consider short-term performance, long-term demand generation, brand effects and practical media constraints.
- Partner with modelling, data science and analytics teams to improve the usability and relevance of MMM outputs across markets and brands.
- Connect MMM findings with experimentation, campaign measurement and market context to build a more rounded view of marketing effectiveness.
Data Quality, Governance & Reporting Readiness
- Lead the measurement data agenda, working with data, tech, reporting and activation teams to improve the completeness, consistency and usability of media and performance data.
- Work with teams to identify and resolve data quality issues that could impact MMM, campaign reporting, dashboards or test validity.
- Support the transition from manual data processes towards more automated, standardised and scalable measurement workflows.
Stakeholder Management & Client Influence
- Confidently lead senior stakeholder conversations on measurement approach, test feasibility, data quality, MMM interpretation and investment implications.
- Build trusted relationships with Kellanova stakeholders, Publicis capability teams, regional leads and channel specialists.
- Manage competing priorities across multiple workstreams, ensuring stakeholders are aligned on what matters most and where measurement effort should be focused.
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Operating Model, Enablement & Team Leadership
- Define ways of working for measurement across assigned brands, markets or segments, ensuring roles, responsibilities, decision points and handoffs are clear.
- Create and maintain practical measurement guidance, templates, playbooks, QA processes and stakeholder-facing materials.
- Support and coach measurement managers, analysts or cross-functional team members to improve analytical quality, strategic thinking and communication.
Required Experience
- 8–10+ years’ experience in marketing measurement, econometrics, media analytics, data science, digital analytics, marketing effectiveness, consultancy or agency-side analytics.
- Significant experience working directly with senior clients and internal stakeholders in a complex, multi-market or matrixed environment.
- Proven ability to lead measurement strategy across multiple workstreams, brands, markets or business units.
- Experience interpreting and applying MMM, experimentation and campaign measurement outputs to support real business decisions.
- Demonstrable experience improving measurement processes, data quality, reporting standards, testing roadmaps or analytical ways of working.
- Experience managing, coaching or directing analysts, managers or cross-functional contributors is highly desirable.
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Qualifications
What are we looking for?
Additional Information
Starcom offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:
📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Publicis Groupe works primarily from the office or our clients' office four days per week.
At Starcom, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
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