PHD
Measurement Operations Manager
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ABOUT US!
PHD Global Business Unit, part of Omnicom Media Group, is looking for an Operations Manager to join our Media Operations team. Our clients turn to us for superior media strategy, deep insights, and flawless execution of their marketing campaigns.
Besides all the regular stuff about why working at PHD is amazing, this is the job for you, if you:
- Enjoy working with world-class, well-known brands.
- Are excited about the opportunity to work on the operational platforms and processes that underpin our work across many countries.
- Are passionate about digital marketing technology and its rapid evolution.
THE ROLE
This role is part of an international team of 50 people based in London, servicing a well-known technology client’s brand media strategy and activation across EMEA. This vital role sits within the Media Operations function with one direct report. The Operations Manager will work closely with the Media Operations Associate Director and the Global Media Operations division to deliver operational excellence. This will include the successful implementation and ongoing development of operational processes, including the client’s digital media measurement approach in EMEA, focusing on Brand Lift Studies (BLS). This role involves one junior line management responsibility.
We are looking for an operations specialist, ideally someone with a background in media or technology. Someone who is a self-starter, comfortable working within teams and independently to meet deliverable objectives. We seek someone with a keen eye for detail to ensure that processes and guidelines are followed, and who is eager to work with a forward-thinking agency on one of their most prestigious clients and help shape the future of their media operations.
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SPECIFIC RESPONSIBILITIES INCLUDE
Ad & Data Ops
- Ensure we have the right governance and practices to deliver high data quality across markets and the necessary outputs for the client to make informed decisions.
- A foundational element of advertising execution to ensure we have the correct processes, workflow, and documentation to ensure correct implementation across markets.
- Working with our local markets to align technology usage for the client, vetting and validating potential new technology solutions for the Europe region, aligned with innovation and driving capabilities forward for the client.
Process & Standards
- Ownership of processes relating to the client’s Measurement Operations requirements.
- Become the agency expert in the tools, systems, and processes designed to facilitate this.
- Creation and maintenance of workflows, documentation, and training resources for different stakeholders within the process.
Team & Collaboration
- Drive collaboration across multiple disciplines to ensure the measurement process operates effectively, and requirements & deadlines are met.
- Instigate regular connections with regional counterparts to ensure consistency and collaborate on ideas for improvement.
- Line management and workload oversight of one Measurement Executive.
Data & Technology
- Interpret and interrogate vendor study data outputs via Google Sheets and Tableau.
- Creation of templates for data onboarding, checking data sets for irregularities and correct as required.
- Spot opportunities to drive automation and improve processes.
- A working knowledge of AI integration including Agent creation and roll-out.
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Measurement & Reporting
- Develop your understanding of digital media measurement strategy, frameworks & technology, with a particular focus on BLS. Identifying actionable insights for activation teams.
Communication
- Strong communication skills, and attention to detail.
- Ability to communicate complex technical solutions to a non-technical audience.
YOUR EXPERIENCE & SKILLS
- Experience in media operations, ad operations, or digital activation, ideally with some experience of digital measurement approaches.
- Working knowledge in one or more of the following desirable:
- Data visualization tools such as Tableau, Datorama. Dashboarding knowledge preferable.
- Ad-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.).
- Behavioural data sources (Acxiom, Experian, Clickstream, Location, IRi, Liveramp).
- Syndicated research sources/tools (Nielsen, comScore etc.).
- Cross-media brand lift research (Kantar, Lucid, etc.).
- Experience liaising with multiple stakeholders across complex team structures.
- Experience creating documentation and development of repeatable, scalable processes.
- Proven numerical skills and data analytics.
- Strong Excel Skills.
- A proactive self-starter with a good understanding of digital marketing principles.
- Strong communication, listening skills, and attention to detail.
- A passion for learning new things.
- Strong organizational skills, with the ability to manage multiple projects simultaneously.
- Responsiveness to feedback.
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