TikTok
Measurement Partner, Global Monetization Product and Technology, EUI
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Responsibilities
This Measurement Partner for the Global Amazon organisation supports our Amazon client across EU and international markets (SEA, MENAT). The Measurement Partner focuses on building measurement maturity across regions to help Amazon better understand the value of TikTok through effective measurement, experimentation, and actionable insights. As both an empathetic partner and analytical problem-solver, this person will play a foundational role in developing clean room capabilities, establishing measurement best practices in markets that are earlier in their measurement journey, and translating complex data into clear commercial narratives.
Responsibilities:
- Partner primarily with Amazon EU and international markets (SEA, MENAT) and relevant agencies to deliver high-quality measurement and analytical support that drives understanding of campaign performance and platform value.
- Lead the development of data clean room capabilities to enable privacy-safe, audience-level measurement and attribution in collaboration with Amazon and internal technical teams.
- Develop measurement architectures and scalable frameworks in collaboration with revenue, product marketing, and product managers to determine the right measurement approach by market, line of business, and data readiness.
- Translate complex analytical results into actionable recommendations that help Amazon optimize their media investment and drive measurable outcomes.
- Identify and activate test-and-learn opportunities (e.g., RCTs, brand lift studies, incrementality tests, creative experiments) to build Amazon's confidence in TikTok measurement across markets.
- Build measurement capability and education within EU and international markets, equipping regional teams and stakeholders with the tools, frameworks, and fluency to act on data.
- Manage client and agency feedback to ensure their voice is reflected in internal product, partnerships, and go-to-market strategies.
- Contribute to thought leadership and internal education on best practices for experimentation, attribution, clean room measurement, and business outcome measurement for large global advertisers.
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Qualifications
Minimum Qualification(s):
- Extensive experience in digital advertising, marketing analytics, or measurement roles within a platform, agency, or analytics supplier.
- Familiarity with experimental design, incrementality testing, multi-touch attribution, and media mix modeling.
- Strong understanding of programmatic auction and commonly used ad products within the ad tech ecosystem.
- Proven ability to translate complex analytical outcomes into clear, actionable narratives for non-technical audiences.
- Exceptional time management, prioritization, and stakeholder communication skills.
- Demonstrated success collaborating effectively in cross-functional environments.
Preferred Qualification(s):
- Bachelor’s degree or equivalent
- Experience with SQL, HIVE, R, Python, or similar analytical tools.
- Familiarity with privacy-first measurement innovations and data governance principles.
- Passion for making measurement accessible, educational, and impactful for small businesses.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
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Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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