Liberty Hive
Media Agency Account Manager
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We are working with a brilliant independent media agency to find an equally brilliant Account Manager / Senior Account Manager for a 12-month role starting in November.
While a permanent position isn’t guaranteed, there is potential for the opportunity to become permanent, making this a great option for someone looking for their next challenge and the chance to make a real impact within an ambitious independent agency.
The agency
Most advertisers face challenges when it comes to marketing and media resources. This agency exists to help ambitious brands take on the big dogs with larger budgets — and win in the face of adversity.
They believe it’s not about the size of a client’s budget, but the scale of their ambition. True to their underdog spirit, they’re no-nonsense, curious and gutsy. They deliver bite by moving faster and thinking smarter.
About the role
The position can sit at Account Manager or Senior Account Manager level, depending on experience.
ABOUT THIS ROLE
This job description covers Account Manager, stretching to Senior Account Manager role.
1. Managing and training junior team members
- Work collaboratively with your Account Director/Business Director to develop the professional skills of junior team members on your assigned clients (planners/buyers, executives and assistants).
- Be confident in the following attributes, with the ability to set standards, create processes, and train junior team members in:
- Technical knowledge (media planning/buying/research/software and systems)
- Servicing clients (account handling)
- Presentation skills, including language, personal presentation and body language
- Writing skills — accuracy, concision, tone, grammar, spelling and thorough proofing — and knowing the difference between a proposal designed to be read and one designed to be presented
- Administrative and financial excellence
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Managing junior staff: ensure reportees understand client terms of business/financial admin requirements, and that work flows in a timely manner so client and administrative deadlines are met.
Internal relationships: collaborate and build relationships with internal teams (e.g. TV Buying, IT, Accounts) and with senior/business directors.
2. Servicing and developing your accounts
Responsibility for servicing, developing and (at Senior level) owning assigned accounts, ensuring client service requirements are met and accounts retained via:
- Effective and innovative media planning and competitive buying/negotiation.
- Media expertise — knowledge and familiarity with the latest media technology, trends and opportunities across all channels and platforms.
- Proactivity in anticipating client needs, generating media and commercial ideas, prompt response to briefs, and accuracy in plans, reports, estimates and data provided to clients.
- High standards in the appearance and presentation of written and presented materials.
- Impeccable financial administration — accounts queries, smooth billing runs, and forecasts submitted on time.
- Building and maintaining strong personal relationships with clients at all equivalent levels, as well as media owners and creative agencies.
- Identifying and actively seeking opportunities for growth in billing, and proactively suggesting new initiatives.
- Identifying and remedying client relationship problems, and looking to move clients beyond 'happy with our service' to 'committed to us'.
- Awareness of the need for confidentiality in business dealings, both internally and externally.
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3. New business and business development
- Work collaboratively with Board/Business/Account Directors on new business pitches and opportunities as they arise.
- Actively seek involvement in new business pitches and opportunities.
- Actively build relationships externally across creative agencies, media owners, clients and key opinion formers.
- Contribute to agency marketing, case studies, thought leadership and industry visibility.
4. Personal development
You must be able to evidence that you have developed yourselves by the following:
- Google Ads Certification and/or Facebook Blueprint certification.
- IPA Commercial Certificate or IPA Leg Regs Certificate.
- IPA Effectiveness Essentials Certificate or Digital Performance Certificate.
- Reading widely around the subject in trade press and on WARC.com.
- Maintaining a working knowledge of what wins at IPA Effectiveness Awards, Cannes Lions, Third Sector and other leading industry awards.
- Proactively seeking involvement in new business pitches or opportunities as they arise.
- Demonstrating strong leadership — nurturing team members, motivating and encouraging initiative
This is an excellent opportunity for an experienced Account Manager or someone wanting to progress to Senior Account Manager who enjoys ambitious independent agency environments, wants plenty of responsibility and is looking for a fresh challenge from November.
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