ABL Recruitment
Media Associate
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Media Associate
Salary: 55000 – 65000
Start Date: ASAP
Workstyle: 5 Days on site
Location: London
Job Description
This is a new role within an expanding marketing function with one of the UK’s fastest growing OEMs. As investment in the marketing function expands, my client is looking for someone who is able to operate at a strategic level, with proven expertise in media planning, buying, budgeting and even agency management. With more products being launched this year and going into the future, this is an opportunity to join an established player, at a senior, strategic level where you can bring about actionable change. With all the change going on in the industry, this is the best time to take a step up.
Responsibilities
- Develop annual and campaign-level integrated media strategies aligned with brand objectives, product launches and commercial priorities.
- Plan appropriate media mixes across TV, OOH, digital, social, search, programmatic and emerging platforms.
- Identify opportunities to strengthen reach, consideration, engagement and conversion.
- Manage, optimise and provide recommendations on media budget allocation across channels, campaigns and audiences.
- Monitor expenditure against approved budgets and ensure effective use of marketing investment, continuously optimizing media investment to improve efficiency and ROI.
- Provide clear recommendations where media investment should be increased, reduced or reallocated.
- Manage relationships with, review and challenge media agencies, media owners and other external partners.
- Negotiate media packages and commercial arrangements where appropriate.
- Monitor agency performance and ensure delivery against agreed objectives, service levels and timelines.
- Establish appropriate measurement frameworks and KPIs for media campaigns.
- Monitor campaign performance across reach, engagement, consideration, conversion and other relevant metrics.
- Maintain a strong understanding of the UK and European media landscape.
- Monitor consumer behaviour, competitor media activity and emerging advertising technologies.
- Identify new channels, platforms and media opportunities relevant to the automotive sector.
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Key Requirements
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- Minimum 5 years' relevant experience in media planning, media buying, integrated marketing communications or a related discipline.
- Automotive industry experience.
- Experience in both the UK and European landscape will make you stand out amongst others.
- Experience across traditional and digital media, including TV, OOH, social, search and programmatic.
- Demonstrable experience managing significant media budgets.
- Good understanding of media measurement, attribution and campaign effectiveness.
- Strong commercial judgement and negotiation skills.
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